An average content creator with 1K to 10K followers earns $1,420 per month. Meanwhile, an influencer with 1M followers earns $15,356 per month!
With people making this much money, there is no wonder that the social media industry is growing so rapidly. It is expected to value 22.2 billion dollars by 2025. This is a lot for an industry that doesn’t require any formal qualification.
Anyone can become a social media content creator. There is no age, degree, or experience limitation. If you have the app and know how to create content, you can be a creator too!
Organic growth services make things easier. They help increase your engagement rate and followers in exchange for a small fee. For example, if you’re a new Twitch content creator, you can purchase a package to get a Twitch follower boost.
But that’s not enough. There are a few tips you need to know to turn social media content creation into a full-time career. Let’s learn about them below!
Find Something You’re Passionate About
First of all, you need to decide what you want to create on social media. There are hundreds of different things that people do. Some common types of content creators include travel, food, books, entertainment, and gaming.
You can further niche down the general category. For example, if you want to be a food content creator, will you blog about recipes, cake decorating, or reviews? If you want to be a travel content creator, will you blog about travels to a specific country?
Sometimes, people have a lot of interests, and they can’t narrow down the type of content they want to create. In this case, it’s best to brainstorm all the ideas and select the one that seems the easiest. Experiment with one category and then move on to another.
Never mix up your content types because it will take ages to grow. Your social media page visitors will be confused and won’t want to stay for long. To ensure a stable audience, pick one niche and stick to it.
Select the Platform
The next thing you should do is select the social media platform. The top sites are Facebook, Instagram, Pinterest, Twitch, Twitter, and YouTube. Each platform has a different content creation format and, so, a different audience.
Facebook demands both visual and textual content. Meanwhile, photos and videos work best on Instagram. Similarly, you will find at least two content options on all platforms.
However, Twitch accepts one content format, which is streaming. It’s why content creators on Twitch are referred to as streamers only.
Build a Content Strategy
Once you’ve selected a platform and created accounts, you cannot just start posting whatever is on your mind. If you want to turn your social media content creation into a full-time career, you need to be focused and concentrated from the very start.
Research your competitor accounts and see what content they are producing. Take inspiration from top content creators in your niche and add a unique touch to it. Typically, people make the content unique by adding their personality to it.
For example, if you want to create educational carousel posts about digital marketing, you can choose a color palette and font type that resonates with your personality. Similarly, if you’re making cake decorating videos, then create them in your own style.
You also need to decide how much content you will be creating and posting on social media in a week. Remember, consistency is essential to growing on any platform.
Understand What Your Audience Wants
When your page begins to grow, you will notice that some posts will attract more engagement than others. This is a key indicator of what your audience wants to see. Making that content means increasing audience satisfaction and turning them into a loyal fan base.
You can also collect the demand insights from direct comments and reviews. Most people will tell you straight up what they want to see. Adapt your content creation according to these demands.
Create Valuable Content
The only way to stand out in today’s highly competitive social media industry is to create quality content. Everyone is making content, but not everyone is providing value to people. So, focus on making people aware of something new, informative, or exciting.
Invest in Learning & Development
Social media algorithms keep on changing with time. So, never create one strategy and stick to it for years. Keep track of the algorithm changes, experiment with what works the best, and update your strategy accordingly.
For example, Instagram has reduced the impact of hashtags and is boosting reels more than static images. It has even introduced a dedicated reels section on the app.
If you find this learning process too hectic, take courses from those who have already tested and tried things. The knowledge will help you save time and effort involved in self-experimentation.
Establish Yourself as an Authority
Another great tip to turn your social media content creation into a full-time career is to establish yourself as an authority. Whatever your niche is, excel in it and share your knowledge about it. Soon, you will become an expert in the niche.
There are two benefits of this tip. Firstly, people related to the niche will approach and offer high-paying job opportunities. Secondly, brands will be willing to pay more for sponsored posts and partnerships.
Monetize the Content
Being an authority will automatically open a bunch of earning opportunities for you. But you should still look for ways to monetize the content you’re already creating.
Fortunately, most platforms have native income streams like YouTube. You can apply for the ad revenue program and get paid for every ad view. Twitch and TikTok also pay the content creators, though Facebook, Instagram, and Twitter have no such system.
Look for Other Income Streams
Since some of the social media platforms don’t have content monetization options, you need to look for other income streams.
The best way to generate passive income is to create a website. Repurpose your social media content and turn them into blogs for the website. This will not only increase your visibility on the search engine, but you will also get revenues from ads.
You can also create products (e-books, merchandise, etc.) and sell them to earn money.
Start an Agency
This is a special tip for content creators who are into digital marketing, website building, and similar fields. If you really want to turn social media content creation into a full-time career, open an agency as a side hustle. You will get direct clients and projects for content creation!
