We recently had an amazing conversation about the skincare brand Mother Science with the power couple behind it, Mike Einziger and Ann Marie Simpson-Einziger. They are both massively successful musicians — Mike is the lead guitarist of Incubus, and Ann Marie is a Grammy-nominated violinist — and they both have a deep passion for business. We sat down with the couple and picked their brains on how they could create a successful skincare business in a highly saturated market.
Their insights can easily be applied to any startup or aspiring entrepreneur looking for the next big idea. So here are four business lessons we learned from the brilliant minds behind Mother Science that you can use to your advantage.