New Delhi / Gurugram, March 3, 2109 : CMR (Cyber Media Research), a leading technology market research and advisory firm, has recently released the “CMR 4Ps of Mobile Handset Industry Report 2019” focusing on the hyper-competitive mobile handset industry ecosystem in India. The report, powered by OPPO, the innovation powerhouse, throws insight on the 5G-enabled future, among other emerging technology themes for smartphone industry.
According to Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR, “Over the coming months, many smartphone brands would be looking to showing-off their prototype, or 5G-ready devices. The initial 5G-enabled devices would be at a high price point, and in the uber-premium segment.Smartphone brands, including OPPO and others, are likely to be the technology leaders in the 5G era.”
CMR research points to 5G-enabled smartphone shipments in India potentially surpassing 140 million by 2025, on the back of a slow and gradual uptake. 5G smartphone shipments are expected to grow by around 250% during this period.
“At CMR, we anticipate 5G to attain scale from 2022 onwards. As on date, there are various critical themes at play, including the impending 5G spectrum allocation later this year as well as the necessary technical and infrastructure upgradation required for 5G,” added Prabhu.
As a bellwether for the mobile handset industry in India, the CMR 4Ps Report brings all the major smartphone industry participants in India on one page to deliberate on major themes that would define the industry in the years ahead. The report features bespoke intelligence and perspectives
on the changing market and technology dynamics shaping Indian smartphone industry.
“The CMR 4Ps of Mobile Handset Industry Report is one of the most holistic reports that we have done, capturing key trends in the India mobile ecosystem, including from device manufacturers, network equipment providers, communication service providers, OTT players, mobile commerce players, among others. In 2019, we believe the predominant theme will be of true, radical smartphone innovation,” said Thomas George, Country Manager and Senior Vice President, CMR.
The fourth edition of the 4Ps of Mobile Handset Industry report, includes rich perspectives from top CEOs and CXOs in the Indian mobile handset industry. The report features CXO perspectives from homegrown companies, such as Reliance Jio, Karbonn, Lava and Micromax Informatics;
from global handset brands, including HMD Global; Chinese majors, including OPPO, Realme, VIVO, Xiaomi, TRANSSION, Huawei, and Motorola Mobility, among others; Telecom equipment vendors, such as Ericsson; OTT brands, such as ErosNow and ALTBalaji; ecommerce majors,
including Amazon, BigBasket and MakeMyTrip; Technology enablers, including MediaTek, Unisoc, and Qualcomm; as well as Ecosystem Support Providers, such as mFilterIT, IndusOS, BlueSky Inventions and Telecom Sector Skill Council (TSSC).
