• Computer and laptop accessories from Hyderabad, health equipment from Cuddapah, electronic accessories from Kurnool are popular on Snapdeal
Hyderabad, India, May 9, 2019 : Snapdeal, India’s leading value-focused e-commerce platform, is making rapid progress in its mission of taking India’s bazaars online. India’s consumption is US$800 Billion, which is growing consistently and will reach US$2 Trillion by 2025. Online commerce is nearly 2% of India’s retail and will reach 10% by 2025. Thus, the online market in India will be worth US$ 200 Billion in the next 7 years.
In India, 10% of the retail is in the organized sector and 90% of India’s retail is serviced by the unorganized sector – the various bazaars that are common in each and every state and city in the country. In the past, unorganized retail was adversely impacted by organized retail and had no recourse. Snapdeal has built a pure marketplace to provide these sellers with an opportunity to move online in order to grow.
In its journey so far, Snapdeal has played a steady and consistent role as a neutral platform that enables small and medium businesses to commence and grow their online businesses.
Staying true to its policy of not competing with the sellers on its platform, it does not own any inventory, either directly or indirectly. Also, it has no private labels of its own and does not own any stake in or control any seller. This makes it the platform of choice for India’s enterprising SMEs, who are growing their online operations rapidly to cater to the 100 million Indian shoppers, who are already online. Snapdeal has more than 500,000 registered sellers from across India.
Andhra Pradesh and Telangana have a huge base of sellers on Snapdeal. Cuddapah-based sellers are the highest sellers of general medical equipment like thermometers, BP and heart rate monitors and diabetic care products on Snapdeal. Kurnool-based sellers sell large quantities of smartwatches, bluetooth devices, cable chargers, speakers, headphones and earphones. Hyderabad-based sellers specialize in motherboards, RAM, laptop batteries, laptop adapters, internal hard drives, cartridges, toners and other computer accessories.
On the buyer’s side, the e-commerce market in India is growing not only in size but also in diversity. In 2018, India’s e-commerce heralded the rapid emergence of buyers from India’s Tier 2 & 3 cities and this growth of e-commerce into India’s non-metro cities is accelerating in 2019. The number of current online shoppers in India is about 100 million. While these early adopters will continue to grow the market, the next 100 million e-commerce buyers are also now entering the online markets and they are a very diverse set. Thus, India will see a big explosion of new online buyers.
India’s 400-500 million strong middle class is a mélange of existing and emerging consumers whose consumption journeys are being shaped by their individual dynamics of aspiration, affordability and access. The incredible heterogeneity of India means that the diversity, depth and segmentation that is present in physical retail will also find reflection in digital commerce. Just like various kinds of brick and mortar operations serve this vast market, various digital commerce models will find their natural audience in the Indian market.
In Andhra Pradesh and Telangana, Snapdeal covers all major pin codes across the states. Just like in other states, the bazaars in the small towns of Andhra Pradesh and Telangana have limited products and lack options at all price points. Snapdeal, with its reach, provides access to items from all leading bazaars of India.
