MUMBAI, March 19, 2021: Technology has been at the heart of business continuity in challenging times. The Economic Times Best Tech Brands 2021 is an endeavour to commemorate the most path breaking technology brands in India’s business landscape. The listing aims to celebrate and appreciate technology brands that have played an important part in India’s Information Technology (IT) success story. These brands are game-changers who have brought about a lasting transformation in the country’s digital panorama by blending innovation and thought-leadership.
The Best Tech Brands are the perfect blend of leadership, operational excellence, strategic planning and execution. Brands were selected through an extensive survey that considered parameters like Innovation, Brand Value, Brand Recall, Consumer Satisfaction, Customer Service and Quality. Some of the brands that have made a notable impact include Capgemini Technology Services India Ltd., Dell Technologies, Atos | Syntel, Publicis Sapient, Western Digital, Mphasis Ltd., Mindgate Solutions, VMware, and NTT Ltd. in India. Today, these brands are being felicitated and will be featured in the coffee table book whose cover is being launched, at The Economic Times Best Tech Brands 2020 – 2021.
The coffee table book will offer insights into the visionary leadership behind these brands: Chronicling their journeys, their challenges, and the mindset that helped foster brand excellence. India needs strong business leaders in a crisis, and these brands have been at the center stage of pivoting change for businesses with technology leadership in the current scenario.
Being a black swan event, the COVID-19 pandemic is unprecedented, and highly disruptive in terms of its impact. Fortunately, technology has come to our rescue as many companies were forced to accelerate the pace of technological adoption to ensure business continuity. However, it has not been quite as simple as picking up a technology and implementing it. A comprehensive digital transformation strategy had to be created where core business models of organizations are required to undergo a paradigm shift. The emphasis today is on building resilience, agility, and innovation in times of heightened uncertainty. The Best Tech Brands have been at the forefront of this change and have led by example.
The Economic Times Best Tech Brands Coffee Table Book is a platform that will not only recognize the contributions in IT excellence but also bring together the best minds from across sectors to enable an exchange of ideas and discuss the trends that will help take the sector to the next level. It earmarks the beginning of a new epoch in India’s digital transformation story as the achievements of its IT sector acquire a shimmering crescendo.
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