The market is driven by evolved learning and education landscape. In addition, the widespread adoption of mobile-based learning will positively influence the growth of the e-learning market in the US.
E-learning Market in US: Product Landscape
Based on the product, the market witnessed maximum growth in the content segment. This can be attributed to the increasing need for high-quality e-learning content to improve brand value and gain a competitive advantage. The market growth in the segment will be significant over the forecast period.
E-learning Market in US: End-user Landscape
Based on the end-user, the market witnessed maximum growth in the higher education segment. This can be attributed to the availability of high-quality content, increasing concern about student debt, the cost-effectiveness of e-learning, and the limited availability of seats in higher educational institutions.
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Major Five E-learning Market Vendors in the US:
Adobe Inc.: The company offers Photoshop basics for eLearning designers and Adobe Captivate Specialist Certificate Program.
Cengage Learning Holdings II Inc.: The company offers key services for higher education, test preparation, English language teaching, and e-journals for library reference in downloadable digital format.
D2L Corp.: The company offers Brightspace Core to schools and institutes of higher education.
Houghton Mifflin Harcourt Co.: Key services offered by the company include flipped classroom and hybrid learning.
Instructure Inc.: The company offers e-learning programs through its e-learning platforms such as Canvas Assessment and Bridge. Some of these include Bridge Learn and Bridge Practice.
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