DUBLIN, April 6, 2021 /PRNewswire/ — The “Search Engine Optimization Services Global Market Report 2021: COVID-19 Impact and Recovery to 2030” report has been added to ResearchAndMarkets.com’s offering.
This report provides strategists, marketers and senior management with the critical information they need to assess the global search engine optimization services market as it emerges from the COVID-19 shut down.
The global search engine optimization services market is expected to grow from $46. 66 billion in 2020 to $50. 45 billion in 2021 at a compound annual growth rate (CAGR) of 8. 1%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $103. 24 billion in 2025 at a CAGR of 20%.
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Where is the largest and fastest growing market for search engine optimization services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Search Engine Optimization Services market global report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider search engine optimization services market, and compares it with other markets.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
- Market segmentations break down market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
- The search engine optimization services market section of the report gives context. It compares the search engine optimization services market with other segments of the web content, search portals and social media market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, search engine optimization services indicators comparison.
Major companies in the search engine optimization services market include Google; Bing; Baidu; Ask and Yahoo.
The search engine optimization services market consists of the revenues generated from sales of SEO advisory services by entities (organizations, sole traders or partnerships) that provide advisory services for businesses to optimize their websites. Search engine optimization companies advise their clients in optimizing their websites and their content to enhance the websites’ visibility in search results. The search engine optimization services market is segmented into agencies SEO services and feelancer SEO services.
Asia Pacific was the largest region in the global search engine optimization services market, accounting for 33% of the market in 2020. North America was the second largest region accounting for 32% of the global search engine optimization services market. Middle East was the smallest region in the global search engine optimization services market.
The competition for search traffic is significant amongst major players like Google, Yahoo and Bing. Strategic partnerships are seen amongst the major competitors, contributing a large share to their revenues. For instance, Apple uses Google as its default search engine which has contributed as much as $8. 8 billion to annual revenues of Google and Yahoo switched to Microsoft Bing.
Government regulations may restrain the search engine optimization market’s growth. For instance, the concept of net neutrality means internet service providers (ISPs) cannot block content based on its source or destination or discriminate against certain applications (such as BitTorrent) or impose special access fees that would make it harder for small websites to reach their users. Regulations such as net neutrality arguably stop the market from acting freely and give preferential treatment to websites which pay the internet service providers.
Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals and social media market. Rising sales of electronics leads to an increased number of people that own an internet accessible device and increasing access to digital platforms. For example, average time spent on internet by each person in the US is expected to increase from 200 minutes per day in 2017 to 282 minutes per day in 2021 , giving companies the opportunity to generate more revenue per user. This rising average internet use is expected to drive the search emgone optimization services market.
Key Topics Covered:
1. Executive Summary
2. Report Structure
3. Search Engine Optimization Services Market Characteristics
3.1. Market Definition
3.2. Key Segmentation
4. Search Engine Optimization Services Market Product Analysis
4.1. Leading Products/ Services
4.2. Key Features and Differentiators
4.3. Development Products
5. Search Engine Optimization Services Market Supply Chain
5.1. Supply Chain
5.2. Distribution
5.3. End Customers
6. Search Engine Optimization Services Market Customer Information
6.1. Customer Preferences
6.2. End Use Market Size and Growth
7. Search Engine Optimization Services Market Trends and Strategies
8. Impact of COVID-19 on Search Engine Optimization Services
9. Search Engine Optimization Services Market Size and Growth
9.1. Market Size
9.2. Historic Market Growth, Value ($ Billion)
9.2.1. Drivers of the Market
9.2.2. Restraints on the Market
9.3. Forecast Market Growth, Value ($ Billion)
9.3.1. Drivers of the Market
9.3.2. Restraints on the Market
10. Search Engine Optimization Services Market Regional Analysis
10.1. Global Search Engine Optimization Services Market, 2020, by Region, Value ($ Billion)
10.2. Global Search Engine Optimization Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Region
10.3. Global Search Engine Optimization Services Market, Growth and Market Share Comparison, by Region
11. Search Engine Optimization Services Market Segmentation
11.1. Global Search Engine Optimization Services Market, Segmentation by Type
11.2. Global Search Engine Optimization Services Market, Segmentation by Organisation
11.3. Global Search Engine Optimization Services Market, Segmentation by End-User Industry
12. Search Engine Optimization Services Market Metrics
12.1. Search Engine Optimization Services Market Size, Percentage of GDP, 2015-2025, Global
12.2. Per Capita Average Search Engine Optimization Services Market Expenditure, 2015-2025, Global
13. Asia-Pacific Search Engine Optimization Services Market
14. Western Europe Search Engine Optimization Services Market
15. Eastern Europe Search Engine Optimization Services Market
16. North America Search Engine Optimization Services Market
17. South America Search Engine Optimization Services Market
18. Middle East Search Engine Optimization Services Market
19. Africa Search Engine Optimization Services Market
20. Search Engine Optimization Services Market Competitive Landscape
20.1. Competitive Market Overview
20.2. Market Shares
20.3. Company Profiles
20.3.1. Google
20.3.1.1. Company Overview
20.3.1.2. Products and Services
20.3.1.3. Strategy
20.3.1.4. Financial Performance
20.3.2. Bing
20.3.2.1. Company Overview
20.3.2.2. Products and Services
20.3.2.3. Strategy
20.3.2.4. Financial Performance
20.3.3. Baidu
20.3.3.1. Company Overview
20.3.3.2. Products and Services
20.3.3.3. Strategy
20.3.3.4. Financial Performance
20.3.4. Ask
20.3.4.1. Company Overview
20.3.4.2. Products and Services
20.3.4.3. Strategy
20.3.4.4. Financial Performance
20.3.5. Yahoo
20.3.5.1. Company Overview
20.3.5.2. Products and Services
20.3.5.3. Strategy
20.3.5.4. Financial Performance
21. Key Mergers and Acquisitions in the Search Engine Optimization Services Market
22. Market Background: Web Content, Search Portals and Social Media Market
22.1. Web Content, Search Portals and Social Media Market Characteristics
22.2. Web Content, Search Portals and Social Media Market Historic and Forecast, 2015-2020, 2020-2025F, 2030F Growth, by Segment, Value ($ Billion), Global
22.3. Global Web Content, Search Portals and Social Media Market, 2020, by Region, Value ($ Billion)
22.4. Global Web Content, Search Portals and Social Media Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Region
22.5. Global Web Content, Search Portals and Social Media Market, 2015-2020, 2020-2025F, 2030F, Segmentation by Type, Value ($ Billion)
23. Recommendations
23.1. Global Search Engine Optimization Services Market in 2025- Growth Countries
23.2. Global Search Engine Optimization Services Market in 2025- Growth Segments
23.3. Global Search Engine Optimization Services Market in 2025- Growth Strategies
24. Appendix
24.1. NAICS Definitions of Industry Covered in This Report
24.2. Abbreviations
24.3. Currencies
24.4. Research Inquiries
24.5. About the Publisher
25. Copyright and Disclaimer
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