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Fitness App Market: Increasing use of mobile apps to drive growth.
Apps that are developed for digital health and fitness enable people to make quick decisions about their health. The rising use of smartphones has increased the adoption of mobile apps, and the rising penetration of the Internet has increased the number of downloads of mobile apps. Health and fitness mobile apps are mainly classified into three different categories based on the data they manage. These include workout apps, nutrition, and diet apps, and fitness activity tracking apps. All-round apps cover different functions of fitness programs. Awareness among people about health and nutrition will increase the adoption of mobile fitness apps and drive the growth of the market during the forecast period.
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As per Technavio, the growing adoption of wearable devices will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other significant trends and market drivers that will influence market growth over 2021-2025.
Fitness App Market: Growing adoption of wearable devices.
Several wearable electronic devices, such as smartwatches, smart bands, and smart rings, have various features, such as calling, messaging, and fitness tracking. These devices integrate fitness applications to connect with smartphones for several activities, such as heart rate monitoring, GPS tracking, and sleep monitoring. The proliferation of low-cost wearable devices is increasing the adoption of such devices across the world. To capitalize on the growing demand for wearable devices, the manufacturers of wearable devices are expanding their product portfolios. Sony announced the launch of its new smart band, which was called Sony Wena. The device was capable of cardless transactions and contactless payments and had an inbuilt GPS and heart rate tracker.
“The significant growth of the telecommunication industry and factors such as hectic lifestyles, unhealthy eating habits, and a rise in the number of obese people will further boost market growth during the forecast period”, says a senior analyst at Technavio.
Fitness App Market: Major Vendors
- adidas AG
- Alphabet Inc.
- ASICS Digital Inc.
- Azumio
- BetterMe
Fitness App Market: Segmentation Analysis
This market research report segments the fitness app market by application (Lifestyle monitoring, Health Monitoring, and Others) and geography (APAC, North America, Europe, MEA, and South America).
The APAC region led the fitness app market in 2021, followed by North America, Europe, MEA, and South America respectively. During the forecast period, the APAC region is expected to register the highest incremental growth due to factors such as the rising penetration of the internet.
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Some of the key topics covered in the report include:
Market Challenges
Market Drivers
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
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Report Page: https://www.technavio.com/report/fitness-app-market-industry-analysis
SOURCE Technavio
