• Success story of being undisputed market leader across categories ; Sony’s premium product portfolio in India
• 25 years of providing best in class Customer Service ; Commitment to Government’s Make in India mission
• Creating impact with Corporate Social Responsibility initiatives
New Delhi, India, November 27, 2019 : Sony, the first consumer electronic brand to enter India, celebrates the completion of 25 successful years in the country. Established in November 1994 in New Delhi, Sony India commenced operations with the mission of being the Most Desired Brand by our customers as well as business partners and secondly, to achieve absolute No.1 Market Share in the Premium segment across categories. Ever since, Sony has always strived to offer its customers a premium experience and has invested steadily to solidify this image.
On this occasion, a special logo unit has been created commemorating Sony’s journey in India. The logo lays emphasis on the integral role Sony has played in bringing colors and sound to Indian households in these past 25 years. This special logo unit will be promoted on both offline and online communication mediums.
Since its inception in India, Sony has been the market leader in the premium category of products in which it operates. In the Television category, Sony India is the undisputed leader in the premium 55inch+ TV category. In the full-frame camera segment, Sony rose to a clear dominant status, gaining 45% share from just 10% in couple of years. Sony India also boasts of a massive 60-70% market-share in overall Audio segment and for individual product lines under audio category, Sony maintains the pole position – Noise Cancelling Headphones (30% market share), Bluetooth Speakers (30% market share) and Home Theatre (80% market share).
Speaking on this occasion Sunil Nayyar, Managing Director, Sony India said, This accomplishment is a result of the collective efforts of all the Sony customers, partners and employees who have stood by us. We thank them for their unwavering belief in Sony products over the past 25 years and look forward to their continued patronage as we prepare for our onward journey for next 25 years.
He added, saying, The journey of Sony in the past 25 years in India has been exceptional. Since 1994, our mission has been to present customers with KANDO: to move them emotionally and inspire and fulfill their curiosity. With this philosophy, we have filled the Indian households with breathtaking color and powerful sound making us the most premium and sought-after brand in the consumer electronics industry. Relentless commitment to quality, continuous dedication to customer satisfaction and unparalleled standards of service is what differentiates and reflects a true image of all that is Sony.
