• The market is expected to grow at 80% CAGR from 2019 to 2022 with a similar growth momentum as the early smartphone market a decade ago
The size of the global market for true wireless hearables is expected to reach 120 million units this year and 230 million units in 2020, growing 90% YoY, according to the findings of Counterpoint Research’s Hearables Market Forecast.
Even though Apple’s market share fell to 45% in Q3 2019, it will likely take more than 50% of the market share on an annual basis. Apple is expected to show a significant turnaround in Q4 fueled by its new model, AirPods Pro, which has gained huge popularity since the launch in late October. In 2020, Apple will maintain a strong market leadership based on its loyal customer base, with advanced product and marketing strategies.
In 2020, the market will be more dynamic as tech giants such as Amazon, Google and Microsoft are entering the true wireless hearables industry, and existing smartphone makers such as Samsung, Xiaomi and Huawei will expand their business aggressively. While the rapid growth of the Chinese market is prominent, Chinese players are expected to pick-up further in 2020. Not only global brands but the emerging Chinese local brands in low-end products will also command attention.
Now new models are ceaselessly released with various features and functions, including noise cancellation, bio-sensing, waterproofing and integrated AI voice assistants in broader price ranges from low-cost entry to high-end premium. In addition, demand for replacements from consumers who purchased first generation products two or three years ago, will likely soar, as well as first time purchasers who are now entering the market in large numbers.
Liz Lee, Senior Analyst at Counterpoint Research, said, The true wireless hearables market will have a similar growth momentum as the early smartphone market a decade ago. The CAGR of the smartphone market from 2009 to 2012 was 80%, and the true wireless hearables market is expected to grow at 80% CAGR from 2019 to 2022 as well. Based on future product strategies focused on voice communications from global tech companies and their efforts to create high-added value, the true wireless hearables are just becoming one of the daily necessities among consumers.
