Edelweiss Witnesses 39 % Y-O-Y Growth of Mobile Investors in Maharashtra

Mumbai, November08, 2021:EdelweissBroking Limited, today announced that they have launched their Edelweiss Mobile Trading (EMT) app in Marathi. The app is also available in English, Hindi, Gujarati & Tamil.

Edelweiss Mobile Trader (EMT) application which clocked over 1 million downloads. The mobile investors in Maharashtra demonstrated a consistent growth of 39 % Y-O-Y basis our internal analysis. Going forward, Edelweiss aims to target 50 % increase in user base in Maharashtra.

The company’s growth is attributed primarily to the customized and unbiased research backed by recommendations provided to investors through user-friendly and advanced technology platforms that have been developed in-house, to enable easy investment and trading in the financial market.

Commenting on this announcement Mr. Rahul Jain, President & Head – Personal Wealth Advisory, Edelweiss Wealth Management said, “The existing digital transition that India is going through is the best time for Wealth Management advisories to understand and adapt to the changing needs of the investors by providing them with the ease of innovative investment platforms. Our launch of the EMT app in Marathi aims to ensure that we offer equal opportunity to every individual in Maharashtra looking forward to investing without any language barrier’’.

Updates on Edelweiss Mobile Trader (EMT)

The important point to note is that the user base in Maharashtra for EMT mobile application has risen to 30 percent. If you look at the users between the age group of 25-44 years, the app offerings are being actively used by millennials who constitute 54 percent of the users nationally, and in Maharashtra, the millennial users stand at 55 percent, basis internal analysis done.  Edelweiss Mobile Trader (EMT) today is one of the highest-rated stock trading apps in the country and clocks over 1 million downloads pan India.

Other Interesting Features on Edelweiss Mobile Trader (EMT)

Keeping the customer requirements in mind, EMT provides a personalized multi-user-friendly application that can be useful forall types of customers. Some of the other unique features in EMT include:

Paperless IPO facility in Equity and NCD for both customers and non-customers of Edelweiss.

Screeners which allow users to filter out stocks fitting certain quantitative or qualitative criteria. This is used extensively by the trader community to get stock ideas based on certain pre-defined metrics.

Fastest live news section with personalization built in, allowing users to get updates on results, happenings, events which impact a company in their Watchlist or Portfolio.

With other innovative features like advanced market information, option chain, advanced charting, in-built research calls and a smooth login and order placement experience EMT is the competitive advantage that traders and investors are looking for.

With ability to invest in Equity, Mutual Funds, NCDs, ETFs, Futures and Options, Currency and Commodities all in one app, EMT is the one stop solution for all trading and investing needs of its users.

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