• NortonLifeLock India Digital Wellness Report reveals that 40% of respondents are comfortable sharing personal details on dating apps, without meeting the person
• 66% of women and 63% of Gen X respondents feel that the people they meet online are trustworthy
• Affordability and accessibility of data has made the smartphone the primary entertainment device in Tier-1 cities
• 71% of women and 71% of Gen X respondents are concerned about app privacy and permissions
NortonLifeLock Inc., a global leader in consumer Cyber Safety, today unveiled the results of its second edition of the India Digital Wellness Report, an online survey of over 1,500 city-based Indian adults, which explores the increased popularity of online dating apps across user segments and how the affordability of data has made the smartphone the primary device of entertainment.
The report found that 40% of the respondents were comfortable with sharing personal details on dating apps without even meeting the person. Interestingly, 66% of the women and 63% of the Gen X respondents felt that the people they meet online are trustworthy.
The findings of the report suggest that Indian men and women are becoming progressively open-minded about the concept of online dating, with four in every ten respondents using online dating in their quest for a serious relationship. Almost 55% of the respondents in metro cities used online dating apps to look for a serious relationship, whereas 68% of the respondents in Tier-1 cities and 21% of the respondents in Tier-2 cities cited casual dating and physical intimacy, respectively, as the top reason for using online dating apps.
Furthermore, it emerged that while 65% of Gen Z respondents used online dating apps for casual dating, 63% of Gen X respondents were looking for a serious relationship and 72% of the millennial respondents used the apps to look for friendship or companionship. The report also revealed that a significant number of responders (49%) did not use dating apps as it did not fit their style, or that they shied away from it as they had heard negative stories around the concept (27%).
“The increasing affordability of smartphones and data is enabling us to complement many aspects of our real life online. Indian men and women are becoming progressively open-minded about the concept of online dating,” said Ritesh Chopra, Director, NortonLifeLock, India. “However, it is important for consumers to be mindful of their digital footprint, as it is easy for cyber criminals to deceive users by creating fake identities and misusing the personal data that is shared on online platforms. It has always been our endeavour to educate consumers of the threats that exist and how they can protect their online identities in the complex digital world.”
Entertainment and anxiety go hand-in-hand with smartphones
Owing to the accessibility and affordability of mobile data, smartphones have become the primary source of entertainment in Tier-1 cities. Almost 91% of the respondents in Tier-1 cities felt that smartphones had replaced the television, the camera (87%), the alarm clock (80%) and the music device (72%). Female respondents displayed more anxiety than their male counterparts if deprived of their smartphones. 73% of the female respondents and 64% of the male respondents claimed to get nervous if they forgot their phone while stepping out, whereas 72% of female respondents and 60% of male respondents claimed that they cannot live without their smartphone.
Privacy and data security
When it comes to privacy and data security, Gen Z (95%) were found to be more proactive than millennials (94%) and Gen X (90%) in adjusting the privacy permissions on their phone. Female respondents (84%) were found to be more aware than men respondents (74%) about security threats and had a security software installed on their smartphone. Almost 94% of women respondents knew how to adjust privacy permissions. Interestingly, 50% of women respondents allowed their browser to save all their passwords – something that respondents from metro cities (47%) did more than their counterparts in Tier-1 (39%) and Tier-2 (34%) cities.
With a view to ensuring digital privacy and a secure dating experience, NortonLifeLock recommends the following best practices to safeguard one’s online identity:
Use strong passwords: Don’t reuse your passwords across websites and apps. Make them complex and pick a random word that includes a combination of at least 10 letters, numbers, and symbols. Using a password manager to generate complex, unguessable passwords can also help.
Keep your software updated: Cyber criminals frequently use known exploits, or flaws, in your software to gain access to your system. Patching those exploits and flaws can help make it less likely that you’ll become a cybercrime target.
Choosing the right site/app: The cyber-sea of love can be overwhelming to navigate. It is estimated that there are approximately 5,000 online dating sites worldwide. Users must ensure the platform they use is reputable and conduct internet searches in order to find out how many members are subscribed, read reviews that may include both good and bad experiences from the site. Visit the website itself and investigate before signing up. Read the privacy policy.
Think Before You Click: Be on the lookout for phishing efforts and questionable offers. Don’t click on dubious email or text message links or open attachments from an unknown source. They might take you to a site that asks you to reveal personal information, or that puts malware on your device. If you see an attractive offer on an item, ensure it is from a legitimate retailer.
Use a full-service internet security suite: Invest in a comprehensive all-in-one protective solution that offers real-time protection against existing and emerging threats including anti-malware, spam and phishing, and increased cloud technologies to help safeguard consumers’ devices and information as they bank, shop and find love online, even when connecting on public Wi-Fi.
Take measures to help protect yourself against identity theft: Be careful what you put online. NEVER post your address or personal information on your profile as this can lead to a whole host of problems beyond identity theft such as stalking and harassment. Online dating apps require a host of personal information in order to set up an account so ensure you give permission to access information that is necessary. It is also best to use a password that has no obvious association to you.
City Specifc Stats
• Lucknow (69%) beats New Delhi (65%) in use on online dating websites and applications. Chandigarh follows with 56% and Pune (26%) are the lowest in using dating applications. 46% of respondents from Hyderabad said that they use online dating websites and applications
• More women (54%) use dating applications than Men. Gen Y 54% are the highest in the use of dating applications.
• Bengaluru (68%) feel that people they met online are extremely trustworthy, while Kochi (19%) feel they are not extremely trustworthy. 59% respondents from Hyderabad feel that people they met online are extremely trustworthy.
• 60% respondents from Bengaluru share personal information immediately after getting contacted on dating applications.35% of respondents from Hyderabad said that they share personal information immediately after getting contacted on dating applications.
• Women (46%) share personal information immediately after getting contacted than men (35%)
• 83% of respondents from Kolkata use dating apps to meet broad range of people followed by Bengaluru and Bhubaneshwar (80%)
• Friends recommendations play an important role for the use of dating apps in Pune (77%) followed by Lucknow (71%)
• 69% respondents from Bengaluru say use of dating apps is to seek a serious relationship
• 69% respondents from Pune say use of dating apps is for a casual relationship
• 82% respondents from Hyderabad say they use dating apps for friendship/companionship
• 56% respondents from Mumbai feel online dating is an effective way to meet people
• 50% respondents from Delhi say online dating is effective than being on a blind date
• 49% of respondents from Delhi say that online dating is a platform to find a potential partner
• Respondents from Mumbai(93%) check their smartphone frequently for updates
• 79% respondents from Delhi check their smartphone even during having their meals
• People from Chennai (79%) and Bengaluru (79%) check their phones as soon as they wake up in the morning
• 80% of respondents from Delhi say they cannot live without their phone . 73% of respondents from Hyderabad say they cannot live without smartphone.
• 91% of respondents from Hyderabad check their smart phones multiple times in a day for updates
• Smartphone is the New TV for Mumbai & Jaipur (91%) followed by Pune (89%), Kolkata( 88%), Ahmedabad (87%) and Hyderabad (81%).
