A rapidly increasing number of internet users use voice search to seek content on the internet. Businesses can involve AI in SEO processes to make their content more visible in such search results.
All around the world, people are increasingly multitasking to save time. As their hands may be occupied with another task, individuals may simply call on Siri, Alexa, Cortana or any other intelligent voice assistant to get specific information about something or to perform a different—but equally significant—task simultaneously. Certain studies have found that 48% of netizens may prefer voice search mechanisms over the standard process for general web searches. Optimizing SEO for voice searches can be tricky because spoken language contains more regional inflections and nuances that need to be factored into the process. The use of AI in SEO optimization can resolve this problem.
Already, AI is a handy technology for content ideation and curation. Involving technologies such as Natural Language Processing and AI in SEO optimization enables your business to create content that will perform well in voice search result visibility.
AI in SEO: Existing Content Optimization
Normally, keyword phrases are generated by in-house content evaluators before businesses create brand-new content. Then, the content published on their website is built around such phrases. This process allows such content to be visible and highly ranked in typed search results. In addition to that, for voice searches, AI and NLP scan the content that is already created before suggesting SEO-related modifications. The involvement of AI in SEO involves the analytics of thousands of web pages containing similar types of content. Based on the SEO performance of reference datasets, AI recommends specific keywords to be used for the purpose. After incorporating the AI-based modifications, the content becomes much more voice search voice SEO-friendly.
AI in SEO: Keyword Extraction and Topic Discovery
As stated earlier, AI can perform data analytics to find the SEO-related keyword phrases in a given piece of content. Also, such analytics can be used to find SEO-related information from other websites and content forums. These analytics enables businesses to “extract” keywords based on the SEO performance of external content sources. Additionally, AI scans the market trends to recommend topics to businesses to create brand-new content.
In short, AI makes it easier to make currently published content on your website more SEO-friendly and create content in the future using such keywords.
The involvement of AI in SEO optimization for voice searches can be much deeper than these two points. Thus, making investments to incorporate AI-based tools and applications for the purpose is highly useful to improve the visibility of your digital content.
