The gradual proliferation of 5G means a revolutionized mobile experience. Increasingly, consumers are using multiple devices in various scenarios and mobile apps are key to that ever richer, hyperconnected experience. As such, Huawei believes that demand for smarter apps will only increase and they want to be at the forefront to enable this massive change.
Enter HUAWEI AppGallery – the official app distribution platform of Huawei, providing a new alternative to its users. As a top 3 app marketplace globally, HUAWEI AppGallery is now available in over 170 countries/regions with 400 million monthly active users (MAUs), covering mainstream apps and services worldwide.
Privacy, under your control, has always been at the heart of our philosophy,” Richard Yu, CEO of Huawei Consumer Business Group commented, “We place privacy protection and cybersecurity as the top priorities of all our business operations and strictly implement them in all phases of our products. We also have the strictest privacy and cybersecurity solutions in HUAWEI AppGallery.”
Huawei has hundreds of millions of users worldwide, laying a solid foundation for the development of the ecosystem. Together with HMS Core, which opens a variety of Huawei software and hardware capabilities, Huawei is en route to providing the best and innovative application experience for users.
For a brand that rose sharply to rank 10th place Brand Finance’s 2020 annual global brand value ranking, nothing seems impossible. In fact, Huawei has invested in more than 3,000 engineers on ecosystem engineering. The brand also provides one-stop operational support for developers worldwide, as well as funding such as the “Shining-Star” program to incentivise innovation.
HUAWEI AppGallery comes with full-cycle security and protection, including developer real-name verification and four-step review process for secure app operation. All apps go through a stringent verification test to prevent developers’ apps from malicious activity. It has an age-rating system to create a safe environment for children, filtering out apps that are not suitable for their age range.
AppGallery deploys the highest level of verification to isolate and protect users’ sensitive data and privacy. Personally-sensitive information – such as biometric data – will never be processed outside the Huawei device, giving the user complete control over their personal data. EMUI lets users have control over app user permission. More importantly, all user data is also anonymized and stored locally, corresponding to each user’s region.
