What’s the first thing that comes to mind when you hear the word ‘TikTok’? Obviously, you have thought about dance, lip-syncing, and fun or prank videos that have gone viral in recent times. Still, now most people stay away from this video-sharing application as it may affect their productivity. That’s good! But have you ever seen the app from another perspective? If not, then now is the right time to discuss.
TikTok is not just limited to entertainment but is also beneficial for personal and professional growth. Wondering how? Yes, there are plenty of skills to learn from and show off your specialties all over the world. A ton of content creators and influencers are already shining on this versatile platform by showcasing their talents. On the other hand, aspiring TikTokers buy tiktok followers to expand their fan base and gain popularity in a short span.
Popular hashtags like #TikTokLearning, #EduTok, #LearnFromTikTok, etc., pave the way for advanced learning and mold yourself into a better person. So, why not give it a try for your career development? You’re not alone! This article will guide you to utilize TikTok as a platform to improve your professional life. Let’s dive in without further ado!
5 Ways to Make Use of TikTok for Your Professional Life
In general, TikTok is a versatile social media platform with which you can reap several benefits when used in the right way. Some of the significant ways of using TikTok are mentioned below.
- TikTok – A Learning Tool
Are you tired of watching lengthy tutorials or boring videos? Cheer up! Simply set up your TikTok account and get ready to consume loads of edutainment content. The native audiences of TikTok almost belong to Gen Zs and Millennials, who prefer watching short-form videos that are engaging and interesting. With a clear understanding of this, content creators share educational content in an entertaining way. Hence, learning a new language or skill is easy by watching bite-sized videos.
- TikTok – A Networking Tool
With over 1 billion monthly active users, TikTok acts as the best place to connect with people all over the world. Though there are several social media sites, TikTok helps you stay connected with like-minded people and build your network effortlessly.
The experts belonging to several niches have a presence on TikTok. So, you could find industry-oriented professionals and establish personal connections with them. This greatly helps to keep yourself up-to-date with the latest trends and developments. Also, they may support your business, career, or TikTok success. In addition, avail the support of Trollishly to build credibility and strengthen your social network legitimately.
- TikTok as a Marketing Tool
Whether you are running an online business or brick-and-mortar, marketing is most prominent to reach more heights in the niche market. Similar to other social media, you can use TikTok marketing to reach your target audiences, promote your products or service, drive conversions, find clients, and increase sales online.
In addition to organic posts, the Business account users have access to paid advertising like In-feed ads, Spark ads, Collection ads, Brand Takeover, Branded Hashtag Challenges, and more. By investing a little more time, effort, and money in paid ads, you can reap the expected results and accomplish your business goals effortlessly.
- Tiktok as a Recruitment Tool
From small businesses to large corporations, post job vacancies on social media platforms these days. The reason behind this is people of all ages spend more time on social media than on online job portals. So, it becomes convenient for both companies and job seekers to facilitate recruitment.
Moreover, you can create a TikTok resume to build a digital portfolio and make yourself stand out from the crowd. Additionally, create and share ‘Hire Me’ videos in such a way that it showcases your skills to the recruiters. If you are looking for talents, post ‘We’re Hiring’ videos and hunt suitable candidates for the respective job role.
- TikTok as a Money-Making Tool
Hurrah! Here comes the crucial part of TikTok that you’ve expected to learn. Yes, you guessed it right. Similar to YouTube and Instagram, you can monetize your content and make money from TikTok.
All you have to do is check the eligibility criteria for TikTok Creator Fund and grow your profile accordingly. Apart from this, you can sell your own products or services by creating a dedicated account and connecting it with your store. Also, join affiliate programs and promote their products to earn a commission for each sale you make. Still, there are many ways to monetize your content and generate revenue from TikTok. So, experiment with different aspects and find the best one that suits you the best. Furthermore, take advantage of Trollishly to expand your content reach and increase the chance of getting featured on TikTok.
Tips to Leverage TikTok for Your Career Growth
Discover Niche-Based Content Creators
There are a bunch of creators who share tons of content related to different niches. All you have to do is search for the right creators and follow their profiles to consume more content regularly. For instance, if you are interested in mastering Excel, land on the Discover page to find the profiles that share tips, tricks, hacks, or tutorials related to your search query. Also, spend your valuable time on For You Page (FYP), where videos are suggested based on past behavior on the app.
Find Relevant Hashtags & Follow Them
Hashtag is one of the smartest ways to discover content on social media. Likewise, land on TikTok’s Discover page and enter the hashtag term you want to explore. For example, search #DigitalMarketing, #DigitalMarketingTips, and much more.
Go through the relevant hashtags and follow them to know whatever content is shared with the same hashtag on TikTok. On the flip side, you can embed these hashtags to make your content visible to the ones who search for videos related to yours.
Let the Algorithm Know Your Interests
If you really want to make use of TikTok for your professional growth, have a clear understanding of the algorithm. The prominent task of TikTok algorithms is to recommend videos for users based on their interests. Also, it considers several factors, such as your interaction with the videos, the profile you follow, the content you often engage with, and so on. So, it is a good idea to find the content you want to see and watch similar content more often.
The Bottom Line
And there it is! These are all the essential aspects you need to know about leveraging TikTok for your professional development. So, what are you waiting for? Henceforth, use the TikTok application for good and see a big difference in your professional as well as personal life. Good luck 🙂
Thanks for reading! Hope you find this article helpful for you. Feel free to share it with your friends or family who would be interested.
