Dropshipping, like any other type of business, requires a constant flow of Customers. For sure, a dropshipper is safe from the storage cost of raw materials and ready goods; he does not need to pay employees. But the responsibility of a dropshipper is the online store that requires domain payments or fees from the marketplace. A dropshipper is also responsible for Customer attraction, so he should make all promotion campaigns. Dropshipping business targets customers who like to buy goods online, so all advertising should be on the Internet. The promotion of a dropshipping store is the same as any other online store, as the end customer does not know the order fulfillment method. Usually, dropshippers do not emphasize in the store or product description the actual product origin.
Before any promotion campaign execution, a dropshipper should evaluate if his store is ready for advertising. Otherwise, all the time and money spent on advertising will be for nothing.
Preparation steps for promotion
All promotion campaigns lead to traffic increases on your website. A dropshipper has two options for an online store: a separate website or website on Shopify, eBay, Amazon, etc. (other marketplaces where dropshipping fulfillment business is approved). Preparation and promotion for both options will be slightly different.
Before website preparation, you should prepare your dropshipping product or products for big sales. Your product description should be detailed and catching, intending customers to purchase. Your Supplier should be ready to produce boosted quantities and deliver them on time. Your order fulfillment system should be ready to work without mistakes, as you will deal with more orders. Good advice is to prepare in advance and hire additional personnel or use automated dropshipping tools. Such tools, like easync.io automate dropshipping routine, delivery tracking, and order fulfillment on Amazon, eBay, Aliexpress, and Shopify. At the end of a promotion campaign, you can use this tool to extend your business by finding other trending dropshipping products and making repricing lists for your online store.
Own website
An SEO audit is the most popular recommendation for checking any website’s quality. Complete search engine optimization audit checks not only ranking in search engines for organic traffic but also technical characteristics (downloading speed), quality of content, images and video, architecture, internal and external links, and much more. All these parameters, including optimization for mobile users (checked as well), are essential for surfing, purchasing, and customer return. An SEO audit can be performed using numerous tools on the Internet or with guides manually.
Store on a marketplace platform
Marketplace platforms are always ready for significant customer traffic. It would help if you were not afraid of technical aspects; check your visual content and high-quality site templates. The competition on marketplaces is enormous, so your store should be better than others. The latest trend is to make video presentations for products. And do not forget about positive reviews of advertised goods. You also can perform a reduced SEO audit to estimate backlinks profile and content quality.
Another essential factor of a promotion campaign’s success is understanding your audience, its preferences, age, and gender. This helps to choose the most effective promotion methods.
Methods of promotion campaigns
Most promotion campaigns are related to both sites (own and on the marketplace), but there are some particular methods. Below are listed the most reliable and effective.
- SEO. Even though this tool was used for preparation, if you made all corrections and adjustments based on the SEO report, your website will be ranked higher on the search engines’ research page. First places receive substantial organic traffic. You should pay special attention to keywords and backlinks during SEO. Organic traffic is always free, but a proper audit costs some money.
- Increase your presence on social networks. Create your brand social page on any of the available social networks. Close communication with customer’s increases trust and brand awareness. Creating web pages is free, but if you want to advertise your page on this platform using its resources, this costs money.
- Create a free resource, webinar, course, or product. Unique free content around your brand with value for your audience helps to redirect the audience to your product. For example, on the online course, you can introduce and explain why your product should be valued – create the audience the necessity of your product. This method could be executed with minimum investments.
- Communicate with other influencers and bloggers in your niche. It is good to know your competitors and influencers on the market. You can ask them for free or money to promote your products and post guest blogs and reviews with links to your website.
- Email marketing. If you already have a list with emails of your actual and potential customers (bought or received after registration on your website), you can start an email campaign. It could be a newsletter, a discount coupon, or information about the release of a new product. This method is free unless you send a quantity of fewer than 5.000 recipients per day.
- Target marketing. All search engines and online platforms have places for advertising. This expensive method has been working for years and is still popular. You just need to choose the most relevant resources (use SEO report). Also, store owners on a marketing platform can use the capabilities of the marketplace. These platforms like to perform advertising campaigns, newsletters, and promotion campaigns for their online stores. But, again, this option is not for free.
- Start a podcast. This way of communication is on top of all marketing campaigns. There are numerous free and paid platforms where you can place your podcasts.
- Become memorable. It is crucial not to lose loyal customers. So, organize closed sales or special discounts for loyal customers. Organize a special present or decoration for your package. Create a personal touch for each customer.
Conclusion
The promotion campaign for all dropshipping businesses should be well prepared and, based on the target audience, the correct method of advertising chosen. To boost your business exceptionally quickly, be prepared with your Supplier and automated tools for order fulfillment, execute an SEO audit and apply all eight methods described in this article. Incredible profit is promised!
