Online Travel Booking Platform Market size to grow by USD 1,107.21 billion from 2022 to 2027, APAC to account for 38% of the global market growth – Technavio

NEW YORK, May 9, 2023 /PRNewswire/ — The online travel booking platform market is set to grow by USD 1,107.21 billion from 2022 to 2027. The market is expected to be progressing at a CAGR of 14.85% during the forecast period. Discover online travel booking platform industry potential and make informed business decisions based on qualitative and quantitative evidence highlighted in Technavio reports. View Sample Report!

The online travel booking platform market covers the following areas:

Online Travel Booking Platform Market Sizing
Online Travel Booking Platform Market Forecast
Online Travel Booking Platform Market Analysis

Online Travel Booking Platform Market – Vendor Landscape

The global online travel booking platform market is fragmented because of the presence of a significant number of large to small-scale vendors. The established vendors have strong financial capabilities and expertise to offer high-quality services. Small-scale vendors compete with established vendors by using low-pricing strategies and strengthening the local customer base. The online travel booking platform market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Companies Mentioned

  • Airbnb Inc.
  • BlueStar Air Travel Services I Pvt. Ltd.
  • Booking Holdings Inc.
  • DirectVision SRL
  • eDreams ODIGEO
  • Expedia Group Inc.
  • Fareportal Inc
  • Happyeasygo Group
  • Hopper Inc.
  • Hostel World Group Plc
  • Kiwi.com sro
  • Lastminute.com NV
  • MakeMyTrip Ltd.
  • OneTwoTrip Ltd.
  • Thomas Cook India Ltd.
  • Travelopro
  • Trip.com Group Ltd.
  • TripAdvisor LLC
  • TUI AG
  • Yatra Online Inc.

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Vendor Offerings

  • Airbnb Inc. – The company offers online travel booking platform such as Airbnb platform for booking accommodations and hosting.
  • BlueStar Air Travel Services I Pvt. Ltd. – The company offers online travel booking platform services such as online air ticket booking.
  • Booking Holdings Inc. – The company offers online travel booking platform such as Agoda for online accommodation booking.

For market’s vendor landscape highlights with a comprehensive list of vendors and their offerings – View Sample in minutes

Online Travel Booking Platform Market – Key Market Segmentation

This report extensively covers market segmentation by platform (mobile/tablet and desktop/laptop), type (packages and direct), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

  • The market share growth by the mobile/tablet segment will be significant for overall market growth during the forecast period. With the increasing adoption of smartphones and the availability of multiple travel applications, several customers use their phones to book. Hence, vendors constantly update their mobile applications to provide a personalized experience to their customers. Moreover, they offer coupons and discounts for downloading, referring, and using mobile applications. Hence, such factors influence the segment growth during the forecast period.

View Sample Report in minutes of this report for more highlights into the market segments.

Regional Market Outlook

APAC is estimated to account for 38% of the global market growth during the forecast period. North America is another key region in the online travel booking platform market. The US and Canada are the main revenue-generating countries for the North American market. The growth of the market in the regional market can be attributed to factors such as the growing population of baby boomers, the increasing demand for micro trips, the rising demand for multigenerational customized travels, the increasing number of domestic tourist destinations, growth in disposable income, and the rising expenditure in leisure and travel activities. Hence, such factors influence the growth of the regional market during the forecast period.

For more key highlights on the regional market share of most of the above-mentioned countries.- View Sample Report

Online Travel Booking Platform Market – Market Dynamics

Key Drivers

  • The rising consolidation of online travel agencies drive the online travel booking platform market growth. 
  • The market has various large players competing with each other and the growth of the travel and tourism market has further intensified the competition in the market.
  • This has led to various mergers and acquisitions with vendors entering strategic alliances to expand their market reach and customer base.
  • Vendors use the latest technologies such as metasearch and dynamic pricing for bookings.
  • Hence, such factors are expected to fuel the growth of the market during the forecast period.

Major Trends

  • Dynamic pricing is an emerging trend influencing the online travel booking platform market growth.
  • Market vendors use the dynamic pricing methodology to gain the maximum advantage of peak season bookings for certain locations.
  • Moreover, vendors charge customers based on the number of average travelers to a particular destination.
  • For instance, if the number of people traveling to a certain country or region is high during a particular period, the prices of hotels, flights, and other amenities increase based on demand.
  • Hence, such trends fuel the market growth during the forecast period.

Key Challenges

  • The threat from offline travel agencies may challenge impeding the online travel booking platform market growth. 
  • Offline travel agencies have a significant share of the global travel industry. This is due to low awareness with some customers, especially those belonging to the age group of 50-70 years, preferring face-to-face interaction to confirm travel bookings.
  • Additionally, many families prefer travel agents for all their trips despite the presence of low-cost options. Moreover, most of the offline service providers are regional players with multiple offices across the country.
  • These players are preferred by customers with low knowledge of the Internet, which, in turn, contributes to the high market share of offline travel agents.
  • Hence, such challenges may hinder the growth of the market during the forecast period.

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Online Travel Booking Platform Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 14.85%

Market growth 2023-2027

USD 1,107.21 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

14.26

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 38%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Airbnb Inc., BlueStar Air Travel Services I Pvt. Ltd., Booking Holdings Inc., DirectVision SRL, eDreams ODIGEO, Expedia Group Inc., Fareportal Inc, Happyeasygo Group, Hopper Inc., Hostel World Group Plc, Kiwi.com sro, Lastminute.com NV, MakeMyTrip Ltd., OneTwoTrip Ltd., Thomas Cook India Ltd., Travelopro, Trip.com Group Ltd., TripAdvisor LLC, TUI AG, and Yatra Online Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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Key Topics Covered:

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
  • 3.4 Market outlook: Forecast for 2022-2027 
    • Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
    • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

  • 4.1 Global online travel booking platform market 2017 – 2021 
    • Exhibit 18: Historic Market Size – Data Table on Global online travel booking platform market 2017 – 2021 ($ billion)
  • 4.2 Booking Platform Segment Analysis 2017 – 2021 
    • Exhibit 19: Historic Market Size – Booking Platform Segment 2017 – 2021 ($ billion)
  • 4.3 Type Segment Analysis 2017 – 2021 
    • Exhibit 20: Historic Market Size – Type Segment 2017 – 2021 ($ billion)
  • 4.4 Geography Segment Analysis 2017 – 2021 
    • Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)
  • 4.5 Country Segment Analysis 2017 – 2021 
    • Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

  • 5.1 Five forces summary
    • Exhibit 23: Five forces analysis – Comparison between 2022 and 2027
  • 5.2 Bargaining power of buyers 
    • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
  • 5.3 Bargaining power of suppliers 
    • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
  • 5.4 Threat of new entrants 
    • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
  • 5.5 Threat of substitutes 
    • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
  • 5.6 Threat of rivalry
    • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
  • 5.7 Market condition
    • Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Platform

  • 6.1 Market segments
    • Exhibit 30: Chart on Platform – Market share 2022-2027 (%)
    • Exhibit 31: Data Table on Platform – Market share 2022-2027 (%)
  • 6.2 Comparison by Platform 
    • Exhibit 32: Chart on Comparison by Platform
    • Exhibit 33: Data Table on Comparison by Platform
  • 6.3 Mobile/tablet – Market size and forecast 2022-2027 
    • Exhibit 34: Chart on Mobile/tablet – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 35: Data Table on Mobile/tablet – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 36: Chart on Mobile/tablet – Year-over-year growth 2022-2027 (%)
    • Exhibit 37: Data Table on Mobile/tablet – Year-over-year growth 2022-2027 (%)
  • 6.4 Desktop/laptop – Market size and forecast 2022-2027 
    • Exhibit 38: Chart on Desktop/laptop – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 39: Data Table on Desktop/laptop – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 40: Chart on Desktop/laptop – Year-over-year growth 2022-2027 (%)
    • Exhibit 41: Data Table on Desktop/laptop – Year-over-year growth 2022-2027 (%)
  • 6.5 Market opportunity by Platform 
    • Exhibit 42: Market opportunity by Platform ($ billion)
    • Exhibit 43: Data Table on Market opportunity by Platform ($ billion)

7 Market Segmentation by Type

  • 7.1 Market segments
    • Exhibit 44: Chart on Type – Market share 2022-2027 (%)
    • Exhibit 45: Data Table on Type – Market share 2022-2027 (%)
  • 7.2 Comparison by Type
    • Exhibit 46: Chart on Comparison by Type
    • Exhibit 47: Data Table on Comparison by Type
  • 7.3 Packages – Market size and forecast 2022-2027 
    • Exhibit 48: Chart on Packages – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 49: Data Table on Packages – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 50: Chart on Packages – Year-over-year growth 2022-2027 (%)
    • Exhibit 51: Data Table on Packages – Year-over-year growth 2022-2027 (%)
  • 7.4 Direct – Market size and forecast 2022-2027 
    • Exhibit 52: Chart on Direct – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 53: Data Table on Direct – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 54: Chart on Direct – Year-over-year growth 2022-2027 (%)
    • Exhibit 55: Data Table on Direct – Year-over-year growth 2022-2027 (%)
  • 7.5 Market opportunity by Type 
    • Exhibit 56: Market opportunity by Type ($ billion)
    • Exhibit 57: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

  • 8.1 Customer landscape overview 
    • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation 
    • Exhibit 59: Chart on Market share by geography 2022-2027 (%)
    • Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
  • 9.2 Geographic comparison 
    • Exhibit 61: Chart on Geographic comparison
    • Exhibit 62: Data Table on Geographic comparison
  • 9.3 APAC – Market size and forecast 2022-2027 
    • Exhibit 63: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 64: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 65: Chart on APAC – Year-over-year growth 2022-2027 (%)
    • Exhibit 66: Data Table on APAC – Year-over-year growth 2022-2027 (%)
  • 9.4 North America – Market size and forecast 2022-2027 
    • Exhibit 67: Chart on North America – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 68: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 69: Chart on North America – Year-over-year growth 2022-2027 (%)
    • Exhibit 70: Data Table on North America – Year-over-year growth 2022-2027 (%)
  • 9.5 Europe – Market size and forecast 2022-2027 
    • Exhibit 71: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 72: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 73: Chart on Europe – Year-over-year growth 2022-2027 (%)
    • Exhibit 74: Data Table on Europe – Year-over-year growth 2022-2027 (%)
  • 9.6 South America – Market size and forecast 2022-2027 
    • Exhibit 75: Chart on South America – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 76: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 77: Chart on South America – Year-over-year growth 2022-2027 (%)
    • Exhibit 78: Data Table on South America – Year-over-year growth 2022-2027 (%)
  • 9.7 Middle East and Africa – Market size and forecast 2022-2027 
    • Exhibit 79: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 80: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 81: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
    • Exhibit 82: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)
  • 9.8 US – Market size and forecast 2022-2027 
    • Exhibit 83: Chart on US – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 84: Data Table on US – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 85: Chart on US – Year-over-year growth 2022-2027 (%)
    • Exhibit 86: Data Table on US – Year-over-year growth 2022-2027 (%)
  • 9.9 China – Market size and forecast 2022-2027 
    • Exhibit 87: Chart on China – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 88: Data Table on China – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 89: Chart on China – Year-over-year growth 2022-2027 (%)
    • Exhibit 90: Data Table on China – Year-over-year growth 2022-2027 (%)
  • 9.10 UK – Market size and forecast 2022-2027 
    • Exhibit 91: Chart on UK – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 92: Data Table on UK – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 93: Chart on UK – Year-over-year growth 2022-2027 (%)
    • Exhibit 94: Data Table on UK – Year-over-year growth 2022-2027 (%)
  • 9.11 Germany – Market size and forecast 2022-2027 
    • Exhibit 95: Chart on Germany – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 96: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 97: Chart on Germany – Year-over-year growth 2022-2027 (%)
    • Exhibit 98: Data Table on Germany – Year-over-year growth 2022-2027 (%)
  • 9.12 Japan – Market size and forecast 2022-2027 
    • Exhibit 99: Chart on Japan – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 100: Data Table on Japan – Market size and forecast 2022-2027 ($ billion)
    • Exhibit 101: Chart on Japan – Year-over-year growth 2022-2027 (%)
    • Exhibit 102: Data Table on Japan – Year-over-year growth 2022-2027 (%)
  • 9.13 Market opportunity by geography 
    • Exhibit 103: Market opportunity by geography ($ billion)
    • Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges 
    • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape
    • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption
    • Exhibit 107: Overview on factors of disruption
  • 11.4 Industry risks
    • Exhibit 108: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered
    • Exhibit 109: Vendors covered
  • 12.2 Market positioning of vendors 
    • Exhibit 110: Matrix on vendor position and classification
  • 12.3 Airbnb Inc.
    • Exhibit 111: Airbnb Inc. – Overview
    • Exhibit 112: Airbnb Inc. – Product / Service
    • Exhibit 113: Airbnb Inc. – Key offerings
  • 12.4 BlueStar Air Travel Services I Pvt. Ltd. 
    • Exhibit 114: BlueStar Air Travel Services I Pvt. Ltd. – Overview
    • Exhibit 115: BlueStar Air Travel Services I Pvt. Ltd. – Product / Service
    • Exhibit 116: BlueStar Air Travel Services I Pvt. Ltd. – Key offerings
  • 12.5 Booking Holdings Inc. 
    • Exhibit 117: Booking Holdings Inc. – Overview
    • Exhibit 118: Booking Holdings Inc. – Business segments
    • Exhibit 119: Booking Holdings Inc. – Key offerings
    • Exhibit 120: Booking Holdings Inc. – Segment focus
  • 12.6 DirectVision SRL
    • Exhibit 121: DirectVision SRL – Overview
    • Exhibit 122: DirectVision SRL – Product / Service
    • Exhibit 123: DirectVision SRL – Key offerings
  • 12.7 eDreams ODIGEO
    • Exhibit 124: eDreams ODIGEO – Overview
    • Exhibit 125: eDreams ODIGEO – Business segments
    • Exhibit 126: eDreams ODIGEO – Key offerings
    • Exhibit 127: eDreams ODIGEO – Segment focus
  • 12.8 Expedia Group Inc.
    • Exhibit 128: Expedia Group Inc. – Overview
    • Exhibit 129: Expedia Group Inc. – Business segments
    • Exhibit 130: Expedia Group Inc. – Key offerings
    • Exhibit 131: Expedia Group Inc. – Segment focus
  • 12.9 Fareportal Inc
    • Exhibit 132: Fareportal Inc – Overview
    • Exhibit 133: Fareportal Inc – Product / Service
    • Exhibit 134: Fareportal Inc – Key offerings
  • 12.10 Happyeasygo Group
    • Exhibit 135: Happyeasygo Group – Overview
    • Exhibit 136: Happyeasygo Group – Product / Service
    • Exhibit 137: Happyeasygo Group – Key offerings
  • 12.11 Hopper Inc.
    • Exhibit 138: Hopper Inc. – Overview
    • Exhibit 139: Hopper Inc. – Product / Service
    • Exhibit 140: Hopper Inc. – Key offerings
  • 12.12 Hostel World Group Plc 
    • Exhibit 141: Hostel World Group Plc – Overview
    • Exhibit 142: Hostel World Group Plc – Product / Service
    • Exhibit 143: Hostel World Group Plc – Key news
    • Exhibit 144: Hostel World Group Plc – Key offerings
  • 12.13 Kiwi.com sro
    • Exhibit 145: Kiwi.com sro – Overview
    • Exhibit 146: Kiwi.com sro – Product / Service
    • Exhibit 147: Kiwi.com sro – Key offerings
  • 12.14 Lastminute.com NV
    • Exhibit 148: Lastminute.com NV – Overview
    • Exhibit 149: Lastminute.com NV – Product / Service
    • Exhibit 150: Lastminute.com NV – Key offerings
  • 12.15 MakeMyTrip Ltd.
    • Exhibit 151: MakeMyTrip Ltd. – Overview
    • Exhibit 152: MakeMyTrip Ltd. – Business segments
    • Exhibit 153: MakeMyTrip Ltd. – Key offerings
    • Exhibit 154: MakeMyTrip Ltd. – Segment focus
  • 12.16 OneTwoTrip Ltd.
    • Exhibit 155: OneTwoTrip Ltd. – Overview
    • Exhibit 156: OneTwoTrip Ltd. – Product / Service
    • Exhibit 157: OneTwoTrip Ltd. – Key offerings
  • 12.17 Thomas Cook India Ltd. 
    • Exhibit 158: Thomas Cook India Ltd. – Overview
    • Exhibit 159: Thomas Cook India Ltd. – Business segments
    • Exhibit 160: Thomas Cook India Ltd. – Key offerings
    • Exhibit 161: Thomas Cook India Ltd. – Segment focus

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist 
    • Exhibit 162: Inclusions checklist
    • Exhibit 163: Exclusions checklist
  • 13.3 Currency conversion rates for US$ 
    • Exhibit 164: Currency conversion rates for US$
  • 13.4 Research methodology
    • Exhibit 165: Research methodology
    • Exhibit 166: Validation techniques employed for market sizing
    • Exhibit 167: Information sources
  • 13.5 List of abbreviations 
    • Exhibit 168: List of abbreviations

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