Meta Platforms, Inc (Meta), the parent company of Facebook and Instagram, has launched Threads app, a rival app for Twitter on 06 July 2023. Following the launch, diverse perspectives among the Twitter influencers around the Threads app surged in the first week of July, reveals the Social Media Analytics Platform of GlobalData, a leading data and analytics company.
Smitarani Tripathy, Social Media Analyst at GlobalData, comments: “Some Twitter influencers opine that the launch of Threads may pose a serious threat to Twitter, as the app has capitalized on the recent technical glitches of Twitter and praised the user experience features of the Threads apps.
“Meanwhile, another set of influencers does not see it as a Twitter killer, despite having a huge Instagram database. Influencers are concerned with the data privacy issue of the platform as Meta being the parent company has already come under enormous criticism for censorship in the past. A few influencers believe Threads can be a second platform alongside Twitter rather than a replica or replacement.”
Below are a few of the most popular influencer opinions captured by the GlobalData’s Social Media Analytics Platform:
“Will Facebook’s new “Twitter killer” Threads actually kill Twitter … or just create a 2nd platform alongside it? Yes 13.1% No 45.8% 2nd platform 41.1%
1,460 votes. Final results”
“Posting from Threads directly to Instagram is phenomenal. Look I’m not a fan of Meta but this is undeniably a better experience than Twitter.”
“First day teething problems over at Threads… however super impressed with the uptake so far. Simple sign-on using Instagram means very low barrier to entry and busy feed, which was always the issue with Twitter..”
“First impressions of Threads: it’s good. Clean. But the fact that it’s an Instagram app makes it kind of hard to wrap my head around. I don’t see it killing twitter, but it makes IG better for sure.”
“#Threads– the new competitor to Twitter? No thanks. Why? Because Mark Zuckerberg has already demonstrated massive abuse of censorship on Facebook & Instagram, as well as collusion with governments. Why would you support such a low-life and anti-human? #ThreadsApp”
“There is some cognitive dissonance in using 🧵 (the new meta app) It’s currently a bad copy of Twitter. The only reason to use it is if you are anti- @elonmusk. But it’s hard to believe someone is anti-Elon but pro Meta having a full social monopoly.
