- Wi-Fi Tablets market records impressive 50% QoQ growth.
- Tablets priced above INR 30,000 exhibit a remarkable 79% sequential increase in Q3 2023, indicating a surge in demand for premium tablet models.
- Apple leads with 26% market share, experiencing 20% YoY growth.
- Xiaomi witnesses significant 98% YoY growth from a small base.
New Delhi/Gurugram: CyberMedia Research (CMR), India market intelligence firm, today released its latest report on the India tabletPC market for Q3 2023. The report highlights a significant 41% quarter-on-quarter (QoQ) growth in the market, driven by strong demand for 5G tablets and premium models.
5G tablet shipments grew 86% year-on-year (YoY) in Q3 2023, accounting for 16% of overall tablet shipments. The Premium TabletPC segment (INR 30,000 and above) also witnessed impressive growth, with shipments increasing 79% QoQ. However, the overall tablet market witnessed a 10% YoY decline in Q3 2023.
Apple led the India tablet market in Q3 2023 with a 26% market share, followed by Samsung (21%) and Lenovo (20%). Apple also experienced the strongest YoY growth among the top three players, at 20%.
According to Menka Kumari, Analyst-Industry Intelligence Group (IIG), CyberMedia Research (CMR), ” The robust growth of Apple, coupled with standout performances from Realme and Xiaomi, signals a significant shift in consumer preferences at both the premium and value-for-money end of the Tablet PC market. At CyberMedia Research (CMR), we believe the uptick in 5G adoption during Q3 2023 marks a crucial industry moment, opening new possibilities for users, content creators, and businesses. With the continued proliferation of 5G, we anticipate an increasingly dynamic and seamless user experience across a diverse range of applications and services.”
India Tablet Market Vendor Highlights in Q3 2023:
- Apple captured a notable 26% market share in 3Q 2023, with an impressive 20% year-on-year (YoY) growth.
- Samsung secured the second spot with a 21% market share. Key models, including Samsung’s Tab A8 (Wi-Fi + 4G) and Samsung Galaxy Tab S6 Lite P613 (WiFi, 4GB 64GB) accounted for 18% and 15% market share, respectively.
- Lenovo held the third position with a 20% market share. Notable models, Lenovo Tab M10 Gen3 4G and Tab M9 Wi-Fi +4G 4GB 64GB, held 14% and 10% market share, primarily in the Value for Money tablet segment (INR 7,000-INR 25,000).
Future Outlook
CMR estimates that the overall tablet market in India is expected to experience single-digit YoY growth in 2023.
“The substantial growth in market shares for key players like Apple, Realme, and Xiaomi reflects a growing demand for diverse tablet options in India,” Kumari said. ” The competition is intensifying, and companies that can successfully navigate this evolving landscape by focusing on customer preferences and technological advancements are poised for continued success.”
