Guide features: Platform: Website Compatibility: all major browsers | Pricing: Free | Booking: Yes, but hotels only | Group Planning: Yes
Generative AI is everyone’s favorite buzzword this year, and slowly but surely, it has been making its way across all industries — including the travel industry. Guide is an innovative AI travel planning tool that creates personalized travel itineraries based on your preferences. (Full disclosure, it’s also owned by ZDNET’s sister company. It’s currently in private beta, but you can join a wait list.) All you need to do is select your destination, the dates, whether you are traveling alone or in a group, your budget, and the types of activities you are looking for, and Guide will do the planning.
After generating a trip itinerary for you based on your prompt, Guide then lets you modify and customize the itinerary to your liking. I recently used Guide to plan a six-day trip to Austin, Texas, and this was the feature I enjoyed the most, since I had specific restaurants and activities I wanted to incorporate into my trip, but I also needed some additional recommendations. While you can’t book flights or restaurant reservations through Guide, you can book and find great hotel deals powered by Expedia on the platform.
Guide will also give you an overall budget for your trip, a packing list, and a comprehensive list of things to know about your destination — which may be helpful for some more than others. While my trip to Austin was a solo trip, Guide has a feature where you can invite other fellow travelers to collaborate in planning your trip through Guide’s chatbot, GuideBot. This chatbot also works sort of like ChatGPT, where you can ask GuideBot questions about your trip, your destination, or recommendations. Keep in mind you can not ask GuideBot to directly modify your trip for you, and instead need to manually do it yourself — believe me, I tried.
