List of Careers Under AI Threat as Safaricom, Other Companies Embrace Technology

• Kenyan companies are increasingly leveraging artificial intelligence (AI) for automation, content creation, and image generation, sparking concerns about job security
• Safaricom, led by CEO Peter Ndegwa, has embraced a virtual assistant aimed at enhancing personalised customer services
• Jobs at risk from AI include data entry, telemarketing, bookkeeping, assembly line manufacturing, and basic customer service, as per Goldman Sachs’ report

Elijah Ntongai, a journalist at TUKO.co.ke, has more than three years of financial, business, and technology research expertise, providing insights into Kenyan and global trends.

Kenyan companies are increasingly adopting the use of artificial intelligence (AI) to automate processes, create content, and generate images.

Companies adopting AI are using it to enhance efficiency in customer service designs and other jobs, which has left many people worrying about the safety of their jobs.

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Has Safaricom adopted the use of AI?

In an interview, Peter Ndegwa, CEO of Safaricom, said the company is now using AI on a regular basis, citing Zuri, a virtual assistant.

“We use AI on a very regular basis. AI is now much more powerful because we have more data, we have better technology and also because customers want personalised services. We can be able to offer services that are more tailored to our customers, we can be able to predict areas where customers are at risk. We now have a virtual assistant called Zuri, which people interact with without necessarily realising it is actually AI,” said Ndegwa on CitizenTV.

Which jobs and fields are in danger from AI?

According to a report from investment bank Goldman Sachs, artificial intelligence (AI) has the potential to supplant approximately 300 million full-time jobs.

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Additionally, findings from the McKinsey Global Institute suggest that by 2030, around 14% of the global workforce may need to consider career transitions due to the impact of digitisation, robotics, and advancements in AI technology.

Jobs at greatest risk from AI typically involve repetitive, routine tasks that can be easily automated. These include:

1. Data Entry and Processing Jobs

AI can swiftly analyse and organise vast amounts of information, making roles centred on data entry and processing vulnerable to automation.

2. Telemarketing

AI-powered chatbots can follow scripts and respond to customer inquiries, potentially replacing human telemarketers in some contexts.

3. Bookkeeping and Accounting

The precision and efficiency of AI algorithms pose a threat to traditional bookkeeping and accounting roles, which involve calculating and maintaining financial records.

.4 Assembly Line Manufacturing

Robots equipped with AI can perform repetitive tasks on assembly lines with precision and consistency, raising concerns about the displacement of human workers in this sector.

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5. Basic Customer Service

AI-driven systems can handle standard customer inquiries and provide consistent responses, potentially diminishing the need for human intervention in basic customer service roles. This endangers jobs such as receptionists and customer service representatives.

Will AI create new jobs?

While AI poses challenges to certain job sectors, it also generates new opportunities and industries.

Professions requiring human creativity, emotional intelligence, and complex problem-solving are less susceptible to AI disruption and may even benefit from advancements in AI technology.

Kenyan models, actors, and designers at risk of job losses on AI

Kenyan companies are increasingly embracing the use of AI images in their promotional content, which previously used human subjects.

This is a risk to many professions as designers are now substituted with AI to make images, and video editors and movie makers are substituted with deep fake technologies.

Kenyans noted various issues with AI-generated images and called upon companies embracing the technology to engage experts to ensure quality.

Source: TUKO.co.ke

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