How Zomato CEO Deepinder Goyal Plans to Get Strong Foothold in India’s Fast Growing Instant Delivery Market Amidst Evolving Business Models
Deepinder Goyal, the founder and CEO of Zomato has big plans with an aim to capitalize on the rapid evolution of consumer behavior and technology within the country’s delivery landscape in a strategic move to solidify its presence in India’s burgeoning quick commerce sector.
Embracing Change
In line with this ethos of innovation, Zomato recently unveiled its “Pure Veg Mode” service, catering to the dietary preferences of vegetarian consumers. This feature, which selectively displays vegetarian-friendly restaurants to users, underscores Zomato’s commitment to catering to diverse consumer needs and preferences.
Adaptability in Business Models
Anticipating the transient nature of contemporary business models in the face of technological advancements, Goyal emphasizes the necessity for startups to innovate continually. “With all the tech and distribution systems that are changing, no business model will last beyond a decade or two,” remarks Goyal at a recent Startup Mahakumbh event in New Delhi, as reported by ET. He underscores the imperative for startups to pivot and innovate to create sustainable, long-term ventures amidst the evolving landscape.
A Vision for Disruption
Zomato had acquired Blinkit (formerly known as Grofers) in a landmark deal worth Rs 4,447 crore in 2022. This acquisition marked a pivotal step for the Gurgaon-based food delivery giant, positioning it squarely within the instant delivery market, where speed and efficiency are paramount.
Addressing the dynamic nature of business evolution, Goyal outlines Zomato’s commitment to self-disruption. “For Zomato, it is all about how do we disrupt our own businesses,” asserts Goyal, highlighting the company’s proactive stance towards innovation. He further envisions Zomato’s quick commerce arm, Blinkit, potentially outpacing its parent company within the span of a year, underscoring the rapid pace of growth and expansion within the instant delivery market.
As Zomato charts its course in India’s fast-growing instant delivery market, Deepinder Goyal’s strategic foresight and commitment to innovation position the company at the forefront of the evolving business landscape.
