Trivver Unveils 3D / Web3 Viewability Tech
April 4 2024
Florida-based immersive advertising technology firm Trivver has unveiled technology which it says is the first to allow brands and organizations to measure viewability metrics in Extended Reality (XR) environments.
Trivver uses patented AI analytics technology to help companies personalize, place, analyze and track 3D branded objects within unlimited immersive environments and traditional ads, and thereby optimise ROI. The new solution allows users to precisely measure every individual 3D object in a 3D digital environment, in nearly real-time: first, its Asset Editor software converts a 3D digital file into a ‘Smart Object’; then pixel calculation tech is used to accurately measure object size and scale and produce detailed viewability metrics. Trivver says this constitutes ‘a significant leap forward in measurement accuracy’, solving problems with traditional ‘heat maps’ and especially in virtual 3D / Web3 spaces where users ‘can freely navigate … potentially losing sight of brands from multiple angles, not just vertically as in Web2’.
Use cases include retargeting interested users and personalization of entire 3D environments based on individual users’ interests and behavior. CEO Joel LaMontagne (pictured) comments: ‘In the XR space, there is a wealth of untapped data. Our aim at Trivver is to empower every brand to run Smart Ads. Our vision is for every 3D digital asset to become a ‘Smart Object’ and with our team’s latest innovations, this is now just around the corner’.
Web site: www.trivver.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
