- Flipkart Pay consolidates all payments & fintech offerings into a unified interface to give an enhanced user experience and engagement
- Products & Services, including Flipkart UPI, Recharges and Bill Payments, Flipkart Pay Later, Flipkart Axis bank co-branded Credit Card, Insurance, Gift cards, EMIs & more, can now be accessed under Flipkart Pay
Bengaluru – July 30, 2024: Flipkart, India’s homegrown e-commerce marketplace, has consolidated its bouquet of financial and payment offerings on the app under ‘Flipkart Pay’ ahead of the festive season. The new fintech platform is designed to enhance customer engagement and drive a seamless payment experience for its customers. With the fresh tagline, ‘Flipkart Pay – Pay, Save & Earn’, Flipkart Pay allows customers to enjoy an elevated experience right from the touchpoint, making it a one-stop-destination for customers to avail of Flipkart’s constructs of affordability and accessibility.
Since its foray into fintech services in 2013 with Gift cards, Flipkart has progressively expanded its financial product offerings to democratize access to seamless payment options. The journey continued with the launch of the Flipkart Axis Bank co-branded credit card, now used by over 4 million users. The co-branded credit card has become one of the preferred credit cards for its attractive rewards and savings benefits. As part of its commitment to enhance the overall shopping experience, Flipkart introduced Flipkart Pay Later, offering customers an opportunity to shop with flexible payment options via EMIs.
Building on this foundation, Flipkart has expanded its portfolio to include insurance, and furthering its vision of simplifying the digital payments journey for customers. The recent additions, Flipkart UPI and the expansion of the Recharges and Bill Payments category have bolstered Flipkart’s position in the financial services industry providing a convenient and hassle-free payment solution for millions of users.
With ‘Flipkart Pay’ signifying a new vision for its payments & fintech products, Flipkart is set to revolutionize the way customers shop online by making transactions easier, faster, and more secure. The Flipkart Pay platform aims to provide customers an enriching shopping journey, enabling them to make the most of Flipkart’s range of offerings ahead of the festive season.
