49% of Businesses Show Poor Collaboration Experiences Negatively Impacted Customer Experience
Business leaders share insight into what they need to better communicate and collaborate internally and externally
According to the findings, when asked how poor internal collaboration experiences impact their business:
- 49% of respondents found that it has negatively impacted their customer experience
- 40% say it has reduced employee productivity
- 38% reported that ineffective internal collaboration actually costs them business.
When asked about business goals, 53% of respondents reported that they are looking to improve operational efficiency and productivity, while also improving the customer experience. 48% of respondents are seeking to reduce costs. These two important objectives are often at odds, as companies strive to differentiate their customer experiences – while controlling costs.
This new data serves as a wake-up call for organisations to reevaluate their collaboration strategies and invest in resources that will strengthen internal teamwork and communication. Fostering a culture of open communication and utilising integrated collaboration and communications technologies is crucial to enhance employee engagement and drive business objectives.
The study notes that solutions do exist on the market today, but it’s crucial for businesses to find the right partner with the right solutions. Organisations can turn to cloud-based communication solutions, like Unified Communications as a Service (UCaaS) and Contact Centre as a Service (CCaaS). These offerings provide access to multiple communications channels such as voice, video, chat and SMS, to increase productivity and customer experience, all under a single vendor platform.
As decision-makers are searching for more cost-effective and better-performing solutions to upgrade their current siloed capabilities, there is both an appetite and intent to connect their UCaaS and CCaaS solutions.
“The landscape of work is evolving, and companies must recognise that seamless collaboration is no longer a luxury but a necessity to thrive in today’s competitive market,” stated Joy Corso, Chief Marketing Officer for Vonage. “Businesses are looking for communications solutions to enable better collaboration, productivity, and internal and external engagement.”
Corso continues, “Unfortunately, we’ve found that 45% of these respondents state that their current collaboration tools require even more time and money to maintain versus relying on these solutions to simplify processes and reduce business costs. This study confirms that with a single-vendor combined UCaaS and CCaaS solution, businesses can take advantage of reliable communications, secure operations and more cost-effective capabilities.
