- Hodges brings a 20-year track record of marketing success and go-to-market strategic execution at global SaaS providers Autodesk and Procore Technologies
- Starting on January 6, Hodges will lead brand awareness and creative experiences, product and industry marketing, field marketing, and customer advocacy and digital customer experiences
LOWELL, Mass. & WESTON, Fla.–(BUSINESS WIRE)–UKG, a leading provider of HR, payroll, workforce management, and culture solutions, today announced that Sarah Hodges will join the company as chief marketing officer (CMO) on January 6, 2025. Hodges will report to UKG President, GTM, Rachel Barger, and lead brand awareness and creative experiences, product and industry marketing, field marketing, and customer advocacy and digital customer experiences.
“Sarah is a passionate leader with a customer-centric mindset, bringing more than 20 years of experience in impactful marketing and go-to-market strategy to UKG,” said Barger. “She possesses a deep understanding of frontline worker populations and has an exceptional track record of driving transformative change to grow brand affinity across key market segments worldwide. Building on our strong foundation and market leadership, Sarah will be influential in writing the next chapter of our UKG growth story with an enthusiastic focus on keeping our customers and their tens of millions of employees at the center of everything we do.”
Hodges is currently CMO at Procore Technologies where she is responsible for the development of the strategic marketing plan and execution of all marketing activities globally. Prior to Procore, Hodges held various roles at multinational software leader Autodesk, including general manager of ShotGrid, the company’s cloud-based production planning solution, and vice president of product management for its Media and Entertainment portfolio.
“While the majority of my career has been with established, global SaaS companies, I believe in using an entrepreneurial mindset to accelerate progress and take companies to new heights. With its unique blend of market-leading, 75-year history and innovation agility, UKG is the perfect fit for me,” said Hodges. “I cannot wait to tap into UKG’s unparalleled data insights on the world of work to continue to disrupt the HCM industry and drive positive change for 80,000-plus organizations and around the world.”
Hodges, who will be based out of the company’s Lowell, Mass. headquarters, is also a member of the Board of Trustees at Boston Children’s Museum and is a sought-after speaker on the topic of women in technology.
