BENGALURU: MSME lending platform Indifi Technologies has appointed Aditya Harkauli as its new chief business officer (CBO), said a statement issued today.
Harkauli will be responsible for scaling up the existing operations and driving growth through new products, customer segments, and digital marketing and service initiatives.
He brings with him over two decades of experience in the BFSI sector. He has served at both multinational and Indian corporates, working in leadership roles and across functions such as sales and distribution, product and portfolio management, and business development.
He moves to Indifi from
where he served for the last five years – with his last role as the business head for the Corporate Solutions Group.
“At this juncture, we will be looking to cautiously scale up our existing lines of business through new partnerships and the addition of more products to our portfolio. The pace of recovery in the economy over the last two quarters has been encouraging and we are seeing a revival in the demand for credit across the MSME segments that we serve,” Harkauli said.
“Aditya’s work in the past across his various roles reflects a sound understanding of various consumer segments, commercial acumen and a demonstrated ability to scale up businesses. We are confident that he will be an asset for Indifi and will not only help us build scale, but find new ways to add value to our customers,” said Alok Mittal, Indifi’s CEO and founder.
Indifi Technologies is a Gurugram-based lending platform, enabling debt-financing for small businesses. It aims to substantially improve the experience for borrowers regarding credit access as well as speed and convenience of the loan process.
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