The new alliance promises to transform digital advertising by merging on-demand celebrity influence with cutting-edge, AI data-driven campaign insights
NEW YORK and LOS ANGELES, April 10, 2024 /PRNewswire/ — Dicer.ai, an emerging leader in AI-driven advertising performance analytics, and FameFlow.ai, the world’s first celebrity and influencer AI likeness rights licensing platform, today announced a strategic partnership that is set to redefine the influencer marketing landscape.
In a pioneering move, Dicer and FameFlow have united FameFlow’s vast network of fully licensed celebrity and mega-influencer AI avatars with Dicer’s advanced artificial intelligence (AI) powered Conversion-as-a-Service (CaaS) platform. This collaboration aims to empower brands and digital agencies with unparalleled access to celebrity and mega-influencer endorsements, enhanced by real-time, actionable ad performance insights to maximize engagement and return on ad spending (ROAS).
“By combining Dicer’s analytical capabilities with FameFlow’s influencer reach, we’re offering a never-before-seen approach to digital marketing,” said Marco Bianco, CEO of Dicer. “Our joint solution not only simplifies the process of launching mega-influencer-endorsed likeness campaigns but also ensures they are optimized for peak performance.”
Since we began development, new and existing clients have had the opportunity to leverage this fully integrated service, which has already delivered promising results. “Working with celebrities seemed unattainable due to authorization, cost, and timing hurdles – however, Dicer and FameFlow made it seamless to launch campaigns with celebrities. They legally incorporated Ray J into our ad creatives, leading to a 4x rise in engagement. This strategy, blending celebrity allure with data-driven insights, is now central to our advertising efforts”, said Erik Sun, CEO of XXHeat.com and PursuitFarms.
The collaboration also emphasizes social responsibility, ensuring that all influencer partnerships are conducted with full legal consent and ethical considerations, aligning with both companies’ dedication to promoting the safe, authorized use of an influencer in any advertising and digital space.
Alan Ikoev, CEO of FameFlow, added, “This partnership is a testament to our commitment to innovation and responsibility of maintaining artist likeness rights within generative AI advertisements. By providing a scaled API-first platform that respects both influencer rights and a brand’s needs, we’re setting a new standard for ethical and compliant marketing of an influencer’s likeness with products and services.”
Brands not adopting this integrated approach risk falling more behind in the rapidly evolving AI and digital advertising sphere. The partnership promises not only to enhance campaign effectiveness but also to set brands and products apart from each other in an extremely crowded market.
ABOUT DICER
Dicer.ai, the world’s first Conversion-as-a-Service (CaaS) platform, revolutionizes digital marketing by leveraging superhuman AI to provide unmatched insights and performance-optimized assets throughout the entire customer journey. Co-founded by a team of top marketers, Marco Bianco and A.J. Elliott, and global AI leaders Christopher Dossman and Michael Mei, Dicer.ai empowers brands and agencies to achieve unprecedented conversion goals in a new dynamic world.
ABOUT FAMEFLOW
FameFlow.ai is the world’s first AI likeness rights infrastructure API for programmatic advertisers. Co-founded by Alan Ikoev and Christopher Rojas, the company’s invite-only iOS app protects rights and generates revenue for IP and likeness rights holders, while their powerful FameFlow API offers ad deployment platforms – and their agency and advertiser clients – a legal and automated celebrity partnership workflow with hyper realistic AI generation delivered at scale.
For more information about the Dicer.ai and FameFlow.ai partnership, please contact:
Della Mendoza
Email: [email protected]
Christopher Rojas
Email: [email protected]
SOURCE FameFlow
