AI Technology Set to Reshape Stock Images & Videos Market, the Market is Projected to Worth $7.33 Billion by 2028 – Arizton

CHICAGO, July 4, 2023 /PRNewswire/ — According to Arizton’s latest research report, the stock images and videos market will grow at a CAGR of 6.74% during 2022-2028.

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Browse In-Depth TOC on Stock Images and Videos Market  

122 – Tables  
123 – Charts  
474 – Pages 

The stock image market was in good shape in the mid-1990s. Good-quality photographs, stable stock photography prices, great demand, and limited supply made it a lucrative sector. However, the advent of the internet turned the market upside down. Customers and end-users began looking for ways to get these images at low prices for longer durations. The RF license thus made its way into the market. Synonymous with nearly unlimited usage, images that carried this license must be sold for fixed prices based on the file size. Subscriptions became the norm. Five years down the line, these libraries began shifting to the digital base, and the revenue growth was strong. Like every other high-profit-making industry, it invited solid competition. Many countermeasures were released in response to the competition, including bringing down royalty rates, offering micro-prices, and driving up sub-distribution agreements. This resulted in chaos, with the photography commission being thrown in a bind and aggregators and distributors taking up more revenue share. The rising penetration of animation production, a rapid shift to vertical formats, blockchain technology making inroads, social issues trumping mindless consumerism, increasing penetration of AI & ML in stock content, growth of platform integrations, and mobile stock losing its sheen are the growing trends in the stock images and videos market.

Stock Images and Videos Market Report Scope

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Recent Developments and Launches Of AI Platforms & Tools

In the stock image market, vendors increasingly introduce AI platforms and tools to enhance their offerings. These AI-powered solutions are designed to revolutionize the way customers search for and utilize stock images. By leveraging machine learning and computer vision algorithms, these platforms can analyze and understand the content of images, enabling more accurate and relevant search results.

In early 2023, Shutterstock launched a new AI image generator – Shutterstock Generate. This tool came out because of the partnership between Dall-E & Shutterstock. It is a text-to-image generator that utilizes the Dall-E model, specifically trained using Shutterstock’s content library. This unique approach ensures legal compliance and transparency throughout the image generation process. When users download the generated images through the app, they are licensed by Shutterstock, providing a reliable and authorized source for usage.

Microstock Market Gaining Huge Popularity, and Macrostock Market to Recover in the Upcoming Years

Microstock has recreated the industry demands and has found even more popularity during the pandemic. The rise of the World Wide Web brought a rush of new highly digital businesses that needed a strong online presence and marketing collateral for their offline efforts. These start-ups have largely been attributed to the success of this relatively new, stably growing online image market. However, the advent of microstock has led macrostock agencies to lose their customers to the former. While these heavy hitters have firmly grounded their revenues, accounting for the largest share of the market, their growth has slowed down comparatively in recent years.

Major agencies are currently swaying towards acquiring more crowd-sourced images to increase their authenticity and revenues. However, some players such as Stocksy, are betting on platform cooperatives, which aim to preserve the strength and integrity of the artist community for sustainable long-term growth. Compared to macrostock agencies, microstock is swift to act on innovation and adapt to new image technologies. From efforts gained at breaking new ground, such as the embed initiatives, to trailblazing partnerships with technology companies, social networks, publishing platforms, events, and the like, macrostock companies are on a roll. All of this, though, is an effort to bring the market back to its good days. For instance, Getty Images partnered with the Rugby Africa Gold Cup board to offer images of its competition to its customers.

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Competition in Stock Images and Videos Market is Intensifying Across the Globe

Getty Images, Visual China Group, Shutterstock, and Adobe Stock are the four major vendors that dominate the market. Several vendors in this market have a global presence, creating strong brand images for their products. In addition, several small and large vendors are altering the stock photography business with new approaches and models, such as making mobile a platform. With many of these vendors trying to cut costs due to the shrinking revenues, offering any service apart from the basic limits their growth. Several larger players have witnessed a decline in revenues over the last couple of years due to consolidation that devalued the market.

• Getty Images is a leading vendor in the market. It works with hundreds of image partners, 200,000 contributors, and over 160,000 sports, news, and entertainment events.
• Visual China Group is another significant player in the market. The company has over 600 employees, serving over 15,000 media outlets, advertisers, and other organizations. It has hundreds of image partners and 14,000 contributors globally.
• Shutterstock is another large player in the market. It has about 1.8 million active paying customers, over 350,000 contributors, more than 9 million video clips, and 170 million images available for license.
• Adobe Stock is a significant player in the market, offering over 90 million assets.

Key Company Profiles

• Adobe Stock
• Getty Images
• Hanhua Yimei Visual Technology
• Shutterstock

• 123RF
• Agence France Presse (AFP)
• AFP
• agefotostock
• Alamy
• AP Images
• Artlist
• Can Stock Photo
• Canva
• Coinaphoto
• Creative Market
• Death to Stock
• Depositphotos
• Dissolve
• Dreamstime
• East News
• Envato
• EyeEm
• Freepik
• Fotosearch
• ImagesBazaar
• Masterfile
• Newscom
• NHK VIDEO BANK
• PantherMedia
• Photofolio
• Picfair
• Pixta
• Pond5
• PR Photos
• Redux Pictures
• Storyblocks
• Stocksy
• StockUnlimited
• The Mega Agency
• THOMSON REUTERS
• WENN
• Westend61
• ZUMA Press

Market Segmentation

Product

• Stock Images
• Stock Videos

Source

• Macrostock
• Microstock

Application

• Commercial
• Editorial

License

End-user

• Marketers
• Films & TV Producers
• Media & Publishing Companies
• Business & Individual Creators

Geography

• North America
• The US
• Canada
• Europe
• The UK
• Germany
• France
• Spain
• Russia
• Italy
• Sweden
• Switzerland
• Belgium
• Netherlands
• Poland
• Turkey
• APAC
• China
• India
• Japan
• Australia
• South Korea
• Indonesia
• Taiwan
• Philippines
• New Zealand
• Malaysia
• Thailand
• Middle East & Africa
• UAE
• South Africa
• Saudi Arabia
• Egypt
• Nigeria
• Latin America
• Brazil
• Mexico
• Argentina
• Colombia
• Chile
• Peru

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Table of Content

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

4.1 MARKET DEFINITION

4.1.1 INCLUSIONS

4.1.2 EXCLUSIONS

4.1.3 MARKET ESTIMATION CAVEATS

4.2 BASE YEAR

4.3 SCOPE OF THE STUDY

4.3.1 MARKET SEGMENTATION BY PRODUCT

4.3.2 MARKET SEGMENTATION BY LICENSE

4.3.3 MARKET SEGMENTATION BY APPLICATION

4.3.4 MARKET SEGMENTATION BY SOURCE

4.3.5 MARKET SEGMENTATION BY END-USER

4.3.6 MARKET SEGMENTATION BY GEOGRAPHY

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS

5.2 CURRENCY CONVERSION

5.3 MARKET DERIVATION

6 MARKET AT A GLANCE

7 PREMIUM INSIGHTS

7.1 MARKET DEFINITION

7.2 REPORT OVERVIEW

7.3 RECENT DEVELOPMENTS AND LAUNCHES OF AI PLATFORMS & TOOLS

7.4 RISK FACTORS IN MARKET

7.5 GLOBAL MEDIA LANDSCAPE

7.6 OPPORTUNITIES & CHALLENGE ANALYSIS

7.7 SEGMENT ANALYSIS

7.8 REGIONAL ANALYSIS

7.9 COMPETITIVE LANDSCAPE

7.10 FREQUENTLY ASKED QUESTIONS

8 INTRODUCTION

8.1 OVERVIEW

8.2 INTRODUCTION OF AI STOCK IMAGES MARKET

8.2.1 MARKET DYNAMICS

8.2.2 GROWTH OPPORTUNITIES FOR AI STOCK IMAGES

8.2.3 GEOGRAPHY ANALYSIS

8.2.4 RECENT DEVELOPMENTS AND LAUNCHES OF AI PLATFORMS & TOOLS

8.3 RISK FACTORS

8.4 GOVERNMENT REGULATIONS

8.5 KEY ELEMENTS IN STOCK IMAGES & VIDEOS MARKET

8.5.1 SALES & DISTRIBUTION CHANNEL

8.5.2 CONTENT CONTRIBUTING COMMUNITY

8.5.3 COMPETITION

8.5.4 MARKETING

8.6 GLOBAL DIGITAL VISUAL CONTENT MARKET

8.7 GLOBAL MEDIA LANDSCAPE

8.8 COVID-19 IMPACT ANALYSIS

8.8.1 CHANGING AGENCY MODELS

8.8.2 POST-COVID SCENARIO

8.9 FUTURE OUTLOOK

8.10 VALUE CHAIN

8.10.1 BUSINESS MODEL

9 MARKET OPPORTUNITIES & TRENDS

9.1 RISING PENETRATION OF ANIMATION PRODUCTION

9.2 RAPID SHIFT TO VERTICAL FORMATS

9.3 OTT PLATFORMS BOOSTING DEMAND FOR STOCK FOOTAGE

9.4 BLOCKCHAIN TECHNOLOGY MAKING INROADS

9.5 SOCIAL ISSUES TRUMP MINDLESS CONSUMERISM

9.6 INCREASING PENETRATION OF AI & ML IN STOCK CONTENT

9.7 POWERING UP VIA DISTRIBUTION DEALS

9.8 GROWTH OF PLATFORM INTEGRATIONS

9.9 MOBILE STOCK LOSING ITS SHEEN

9.10 DRONE-SHOT CONTENT IN VISUAL ARTS

10 MARKET GROWTH ENABLERS

10.1 GROWTH IN E-LEARNING INDUSTRY

10.2 REINVENTION OF STORYTELLING

10.3 IMPROVEMENT IN JOURNALISTIC VALUES

10.4 GROWTH OF DIGITAL COMMUNITIES IN HYPER-CONNECTED ECOSYSTEM

10.5 SOCIAL SHOWS SUSTAIN BUZZ IN STOCK CONTENT

10.6 GROWTH OF CONTENT AUTOMATION & PERSONALIZATION

10.7 CONSUMER BEHAVIOR & AUTHENTICITY

11 MARKET RESTRAINTS

11.1 SHIFT IN DIGITAL CULTURE

11.2 COPYRIGHT INFRINGEMENT & BREACH OF LICENSES

11.3 PROLIFERATION OF SHOPPABLE SOCIAL COMMERCE

11.4 GLUT OF IMAGES

11.5 UNSUSTAINABLE BUSINESS MODELS

11.6 USER-GENERATED CONTENT EATING INTO MARKET

11.7 AUDIO ECLIPSING VIDEO

12 MARKET LANDSCAPE

12.1 MARKET OVERVIEW

12.1.1 MERGERS & ACQUISITIONS AND RECENT DEVELOPMENTS

12.1.2 KEY INSIGHTS

12.2 PEST ANALYSIS

12.2.1 POLITICAL FACTORS

12.2.2 ECONOMIC FACTORS

12.2.3 SOCIAL FACTORS

12.2.4 TECHNOLOGICAL FACTORS

12.3 MARKET SIZE & FORECAST

12.4 MARKET BY PRODUCT

12.5 MARKET BY SOURCE

12.6 MARKET BY APPLICATION

12.7 MARKET BY LICENSE

12.8 MARKET BY END-USER

12.9 FIVE FORCES ANALYSIS

12.9.1 THREAT OF NEW ENTRANTS

12.9.2 BARGAINING POWER OF SUPPLIERS

12.9.3 BARGAINING POWER OF BUYERS

12.9.4 THREAT OF SUBSTITUTES

12.9.5 COMPETITIVE RIVALRY

13 PRODUCT

13.1 MARKET SNAPSHOT & GROWTH ENGINE

13.2 MARKET OVERVIEW

13.3 STOCK IMAGES

13.3.1 MARKET SIZE & FORECAST

13.3.2 MARKET BY GEOGRAPHY

13.4 STOCK VIDEOS

13.4.1 MARKET SIZE & FORECAST

13.4.2 MARKET BY GEOGRAPHY

14 SOURCE

14.1 MARKET SNAPSHOT & GROWTH ENGINE

14.2 MARKET OVERVIEW

14.3 MACROSTOCK

14.3.1 MARKET SIZE & FORECAST

14.3.2 IMAGES

14.3.3 VIDEOS

14.3.4 MARKET BY GEOGRAPHY

14.4 MICROSTOCK

14.4.1 MARKET SIZE & FORECAST

14.4.2 IMAGES

14.4.3 VIDEOS

14.4.4 MARKET BY GEOGRAPHY

15 APPLICATION

15.1 MARKET SNAPSHOT & GROWTH ENGINE

15.2 MARKET OVERVIEW

15.3 COMMERCIAL

15.3.1 MARKET SIZE & FORECAST

15.3.2 MARKET BY GEOGRAPHY

15.4 EDITORIAL

15.4.1 MARKET SIZE & FORECAST

15.4.2 MARKET BY GEOGRAPHY

16 LICENSE

16.1 MARKET SNAPSHOT & GROWTH ENGINE

16.2 MARKET OVERVIEW

16.3 RM

16.3.1 MARKET SIZE & FORECAST

16.3.2 IMAGES

16.3.3 VIDEOS

16.3.4 MARKET BY GEOGRAPHY

16.4 RF

16.4.1 MARKET SIZE & FORECAST

16.4.2 IMAGES

16.4.3 VIDEOS

16.4.4 MARKET BY GEOGRAPHY

17 END-USER

17.1 MARKET SNAPSHOT & GROWTH ENGINE

17.2 MARKET OVERVIEW

17.3 MARKETERS

17.3.1 MARKET SIZE & FORECAST

17.3.2 MARKET BY GEOGRAPHY

17.4 FILMS & TV PRODUCERS

17.4.1 MARKET SIZE & FORECAST

17.4.2 MARKET BY GEOGRAPHY

17.5 MEDIA & PUBLISHING COMPANIES

17.5.1 MARKET SIZE & FORECAST

17.5.2 MARKET BY GEOGRAPHY

17.6 BUSINESSES & INDIVIDUAL CREATORS

17.6.1 MARKET SIZE & FORECAST

17.6.2 MARKET BY GEOGRAPHY

18 GEOGRAPHY

18.1 MARKET SNAPSHOT & GROWTH ENGINE

18.2 GEOGRAPHIC OVERVIEW

19 NORTH AMERICA

19.1 MARKET OVERVIEW

19.1.1 IMAGES

19.1.2 VIDEOS

19.2 MARKET SIZE & FORECAST

19.2.1 PRODUCT: MARKET SIZE & FORECAST

19.2.2 SOURCE: MARKET SIZE & FORECAST

19.2.3 APPLICATION: MARKET SIZE & FORECAST

19.2.4 LICENSE: MARKET SIZE & FORECAST

19.2.5 END-USER: MARKET SIZE & FORECAST

19.3 KEY COUNTRIES

19.4 US

19.4.1 MARKET SIZE & FORECAST

19.4.2 IMAGES

19.4.3 VIDEOS

19.5 CANADA

19.5.1 MARKET SIZE & FORECAST

19.5.2 IMAGES

19.5.3 VIDEOS

20 EUROPE

20.1 MARKET OVERVIEW

20.1.1 IMAGES

20.1.2 VIDEOS

20.2 MARKET SIZE & FORECAST

20.2.1 PRODUCT: MARKET SIZE & FORECAST

20.2.2 SOURCE: MARKET SIZE & FORECAST

20.2.3 APPLICATION: MARKET SIZE & FORECAST

20.2.4 LICENSE: MARKET SIZE & FORECAST

20.2.5 END-USER: MARKET SIZE & FORECAST

20.3 KEY COUNTRIES

20.4 UK

20.4.1 MARKET SIZE & FORECAST

20.4.2 IMAGES

20.4.3 VIDEOS

20.5 GERMANY

20.5.1 MARKET SIZE & FORECAST

20.5.2 IMAGES

20.5.3 VIDEOS

20.6 FRANCE

20.6.1 MARKET SIZE & FORECAST

20.6.2 IMAGES

20.6.3 VIDEOS

20.7 SPAIN

20.7.1 MARKET SIZE & FORECAST

20.7.2 IMAGES

20.7.3 VIDEOS

20.8 RUSSIA

20.8.1 MARKET SIZE & FORECAST

20.8.2 IMAGES

20.8.3 VIDEOS

20.9 ITALY

20.9.1 MARKET SIZE & FORECAST

20.9.2 IMAGES

20.9.3 VIDEOS

20.10 SWEDEN

20.10.1 MARKET SIZE & FORECAST

20.10.2 IMAGES

20.10.3 VIDEOS

20.11 SWITZERLAND

20.11.1 MARKET SIZE & FORECAST

20.11.2 IMAGES

20.11.3 VIDEOS

20.12 BELGIUM

20.12.1 MARKET SIZE & FORECAST

20.12.2 IMAGES

20.12.3 VIDEOS

20.13 NETHERLANDS

20.13.1 MARKET SIZE & FORECAST

20.13.2 IMAGES

20.13.3 VIDEOS

20.14 POLAND

20.14.1 MARKET SIZE & FORECAST

20.14.2 IMAGES

20.14.3 VIDEOS

20.15 TURKEY

20.15.1 MARKET SIZE & FORECAST

20.15.2 IMAGES

20.15.3 VIDEOS

21 APAC

21.1 MARKET OVERVIEW

21.1.1 IMAGES

21.1.2 VIDEOS

21.2 MARKET SIZE & FORECAST

21.2.1 PRODUCT: MARKET SIZE & FORECAST

21.2.2 SOURCE: MARKET SIZE & FORECAST

21.2.3 APPLICATION: MARKET SIZE & FORECAST

21.2.4 LICENSE: MARKET SIZE & FORECAST

21.2.5 END-USER: MARKET SIZE & FORECAST

21.3 KEY COUNTRIES

21.4 CHINA

21.4.1 MARKET SIZE & FORECAST

21.4.2 IMAGES

21.4.3 VIDEOS

21.5 INDIA

21.5.1 MARKET SIZE & FORECAST

21.5.2 IMAGES

21.5.3 VIDEOS

21.6 JAPAN

21.6.1 MARKET SIZE & FORECAST

21.6.2 IMAGES

21.6.3 VIDEOS

21.7 AUSTRALIA

21.7.1 MARKET SIZE & FORECAST

21.7.2 IMAGES

21.7.3 VIDEOS

21.8 SOUTH KOREA

21.8.1 MARKET SIZE & FORECAST

21.8.2 IMAGES

21.8.3 VIDEOS

21.9 INDONESIA

21.9.1 MARKET SIZE & FORECAST

21.9.2 IMAGES

21.9.3 VIDEOS

21.10 TAIWAN

21.10.1 MARKET SIZE & FORECAST

21.10.2 IMAGES

21.10.3 VIDEOS

21.11 PHILIPPINES

21.11.1 MARKET SIZE & FORECAST

21.11.2 IMAGES

21.11.3 VIDEOS

21.12 NEW ZEALAND

21.12.1 MARKET SIZE & FORECAST

21.12.2 IMAGES

21.12.3 VIDEOS

21.13 MALAYSIA

21.13.1 MARKET SIZE & FORECAST

21.13.2 IMAGES

21.13.3 VIDEOS

21.14 THAILAND

21.14.1 MARKET SIZE & FORECAST

21.14.2 IMAGES

21.14.3 VIDEOS

22 MIDDLE EAST & AFRICA

22.1 MARKET OVERVIEW

22.1.1 IMAGES

22.1.2 VIDEOS

22.2 MARKET SIZE & FORECAST

22.2.1 PRODUCT: MARKET SIZE & FORECAST

22.2.2 SOURCE: MARKET SIZE & FORECAST

22.2.3 APPLICATION: MARKET SIZE & FORECAST

22.2.4 LICENSE: MARKET SIZE & FORECAST

22.2.5 END-USER: MARKET SIZE & FORECAST

22.3 KEY COUNTRIES

22.4 UAE

22.4.1 MARKET SIZE & FORECAST

22.4.2 IMAGES

22.4.3 VIDEOS

22.5 SOUTH AFRICA

22.5.1 MARKET SIZE & FORECAST

22.5.2 IMAGES

22.5.3 VIDEOS

22.6 SAUDI ARABIA

22.6.1 MARKET SIZE & FORECAST

22.6.2 IMAGES

22.6.3 VIDEOS

22.7 EGYPT

22.7.1 MARKET SIZE & FORECAST

22.7.2 IMAGES

22.7.3 VIDEOS

22.8 NIGERIA

22.8.1 MARKET SIZE & FORECAST

22.8.2 IMAGES

22.8.3 VIDEOS

23 LATIN AMERICA

23.1 MARKET OVERVIEW

23.1.1 IMAGES

23.1.2 VIDEOS

23.2 MARKET SIZE & FORECAST

23.2.1 PRODUCT: MARKET SIZE & FORECAST

23.2.2 SOURCE: MARKET SIZE & FORECAST

23.2.3 APPLICATION: MARKET SIZE & FORECAST

23.2.4 LICENSE: MARKET SIZE & FORECAST

23.2.5 END-USER: MARKET SIZE & FORECAST

23.3 KEY COUNTRIES

23.4 BRAZIL

23.4.1 MARKET SIZE & FORECAST

23.4.2 IMAGES

23.4.3 VIDEOS

23.5 MEXICO

23.5.1 MARKET SIZE & FORECAST

23.5.2 IMAGES

23.5.3 VIDEOS

23.6 ARGENTINA

23.6.1 MARKET SIZE & FORECAST

23.6.2 IMAGES

23.6.3 VIDEOS

23.7 COLOMBIA

23.7.1 MARKET SIZE & FORECAST

23.7.2 IMAGES

23.7.3 VIDEOS

23.8 CHILE

23.8.1 MARKET SIZE & FORECAST

23.8.2 IMAGES

23.8.3 VIDEOS

23.9 PERU

23.9.1 MARKET SIZE & FORECAST

23.9.2 IMAGES

23.9.3 VIDEOS

24 COMPETITIVE LANDSCAPE

24.1 COMPETITION OVERVIEW

24.2 MARKET RANKING & SHARES

25 KEY COMPANY PROFILES

25.1 ADOBE STOCK

25.1.1 BUSINESS OVERVIEW

25.1.2 PRODUCT OFFERINGS

25.1.3 KEY STRATEGIES

25.1.4 KEY STRENGTHS

25.1.5 KEY OPPORTUNITIES

25.2 GETTY IMAGES

25.3 HANHUA YIMEI VISUAL TECHNOLOGY

25.4 SHUTTERSTOCK

26 OTHER PROMINENT VENDORS

26.1 123RF

26.1.1 BUSINESS OVERVIEW

26.1.2 PRODUCT OFFERINGS

26.1.3 KEY STRENGTHS

26.1.4 KEY STRATEGIES

26.2 AGENCE FRANCE PRESSE (AFP)

26.3 AFP

26.4 AGEFOTOSTOCK

26.5 ALAMY

26.6 AP IMAGES

26.7 ARTLIST

26.8 CAN STOCK PHOTO

26.9 CANVA

26.10 COINAPHOTO

26.11 CREATIVE MARKET

26.12 DEATH TO STOCK

26.13 DEPOSITPHOTOS

26.14 DISSOLVE

26.15 DREAMSTIME

26.16 EAST NEWS

26.17 ENVANTO

26.18 EYEEM

26.19 FREEPIK

26.20 FOTOSEARCH

26.21 IMAGESBAZAAR

26.22 MASTERFILE

26.23 NEWSCOM

26.24 NHK VIDEO BANK

26.25 PANTHERMEDIA

26.26 PHOTOFOLIO

26.27 PICFAIR

26.28 PIXTA

26.29 POND5

26.30 PR PHOTOS

26.31 REDUX PICTURES

26.32 STORYBLOCKS

26.33 STOCKSY

26.34 STOCKUNLIMITED

26.35 THE MEGA AGENCY

26.36 THOMSON REUTERS

26.37 WENN

26.38 WESTEND61

26.39 ZUMA PRESS

27 REPORT SUMMARY

27.1 KEY TAKEAWAYS

27.2 STRATEGIC RECOMMENDATIONS

28 QUANTITATIVE SUMMARY

29 APPENDIX

29.1 ABBREVIATIONS

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