MUMBAI, India and DUBAI, UAE, June 20, 2024 /PRNewswire/ — Airtel Africa, a leading telco group with more than 150 million subscribers across 14 African countries, has partnered with WebEngage, to drive its digital customer base management.
Airtel is the second largest telecom service provider in Africa, with more than 60 million data users among a total of 150 million customers. Driven by a vision of bridging the digital divide and driving financial inclusion across Africa, Airtel provides mobile money, entertainment, and digital services to all its users.
The integrations will enable Airtel to monitor user service activities in a highly personalized manner, while retaining customers and improving engagement. This partnership will expand to Airtel Money, Smart Cash in Nigeria, and Airtel TV, creating seamless and personalized digital experiences across Web, App, in App, Meta, Google, and traditional channels such as SMS and email.
Airtel Africa’s Group Senior Vice President: Digital & Product, Priya Thakoor, said, “With a massive rollout completed within a three-month timeframe, WebEngage’s CDP is now observing more than 600 user actions across all 14 markets and consistently building an actionable digital profile list. More than 30 highly personalized customer journeys are live, engaging more than one million subscribers and resulting in over 30% conversions.
Our objective is to improve CLTV for every customer, with highly targeted offerings across channels that meet their individual needs. We have built a foundation of digital customer base management with WebEngage for My Airtel app, driving customer engagement and deeper product penetration into mobile money and adjacent digital services. It must be stated that in all this we ensure complete customer privacy.”
Hetarth Patel, Vice President – Growth Markets (MEA, Americas, APAC), WebEngage, said, “We are elated about this partnership with Airtel Africa, to transform their customer value management. With our advanced customer data platform, cutting-edge analytics, generative AI, and personalized capabilities, we will help them achieve 1:1 customer engagement on owned, paid media, and digital channels. There are numerous use cases we have planned to increase app usage, retain users on digital properties, and improve CLTV. Our on-ground customer success teams, based in Nairobi and Dubai, will work hand-in-hand with Airtel OpCos and Group to accelerate this execution.”
