Amazon has had a busy last few weeks. After a smashing Devices and Services event last month, at which the company unveiled new Alexa upgrades and teased Alexa+ companion devices on the horizon soon, the retail giant is looking to get back to its roots: e-commerce.
With President’s Day behind us, ZDNET’s team of experts is gearing up for the second annual Amazon Big Spring Sale. Last year, the retail giant announced its first-ever Big Spring Sale event, which ran from March 20-25. Amazon slashed prices and offered near-holiday-priced deals on tablets, TVs, headphones, robot vacuums, home goods, as well as popular flagship Amazon products. I expect the sale to return this year with many similar deals.
As ZDNET’s deal connoisseur, I’m using my extensive hands-on tech experience and seasoned commerce skills to cover all-things sales and deals. I break down everything you need to know to shop like a pro any time of the year — plus all of the currently unconfirmed details about Amazon’s first major sale event of 2025.
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Amazon has not officially confirmed a spring sale for 2025, nor has the brand publicized specific sale dates or verbiage. However, my research points to a second Big Spring Sale in bloom soon. Towards the end of February, moderators of Amazon’s Seller Central (a public forum for third-party merchants) announced the sale internally and called for deals submissions. The forum detailed that deals can be submitted for the “Big Spring Sale” through March 17, while Prime-exclusive offers can be submitted until March 31. Last year, Amazon’s first public announcement of a spring sale came on March 14, only six days before last year’s sale kicked off.
When is Amazon’s Spring Sale?
I don’t work for Amazon, but my instincts (and these facts) tell me that a spring sale is coming soon, will be called the Big Spring Sale for the second year, and won’t start before March 18. Since Amazon is a sucker for scheduling, I fully expect the retail giant to run this year’s sale on the same cadence as last. In 2024, the sale kicked off on Wednesday, March 20, and ended Monday, March 25. As Prime-exclusive offers are being accepted until March 31, I think this year’s Big Spring Sale could run from Wednesday, March 26 to Monday, March 31. Of course, I won’t know for sure until you do, so until then, I’ll keep you posted with everything there is to know about Amazon’s likely incoming Big Spring Sale.
Amazon frequently runs sales several times during the year, and I saw tons of products discounted ahead of President’s Day last month. The company’s most popular Prime Day sales occur in October and July.
Last year, Amazon introduced the Big Spring Sale, signaling a new annual sale event on the retail giant’s calendar. It was not a Prime-exclusive event. However, expect to see select exclusive Prime member offers.
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Essentially, what you can expect from Amazon is tons of deals across almost every product category, all available for a limited time.
Amazon has not confirmed 2025’s Big Spring Sale dates, but based on my research, I expect the seasonal savings event to return sometime between March 17 and March 31. Our best estimates place the sale starting sometime around Wednesday, March 26. In 2024, the Big Spring sale ran from Wednesday, March 20 to Monday, March 25.
No, you don’t have to be a Prime member to shop this sale event. All customers can shop the Amazon Big Spring Sale, although, like last year, Prime members will presumably have special access to select exclusive deals.
If you’re not a Prime member yet, you can join before the Big Spring Sale kickoff to receive member benefits like free shipping, entertainment, exclusive savings, and more.
As a commerce and advice editor, I can recommend a few things to help you maximize Amazon’s sales. If you want to shop the sale, you’ll want to access a Prime account, even if the Big Spring Sale is not a Prime-exclusive event. In addition to free two-day shipping, membership is easy to set up and gives you access to exclusive offers on the site. Plus, you can use a free trial to shop for the best savings without spending a dime on a membership.
If you end up starting a free trial (or already have Prime), ensure your payment options (like one-click settings and your default delivery address) are correct. This way, you can check out quickly if you need to during the sale.
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Other ways to prepare for spring savings include researching and planning potential purchases, listing want and need items, and setting a budget before sales.
October Prime Day returned Oct. 8-9, 2024. If Amazon sticks to its typical sale calendar, the next Prime Day sale (and the first of 2025) will likely be in July. However, there are still a few more chances to save until then, including during the Big Spring Sale.
Last year, Amazon offered customers 50% (or sometimes more) off products across multiple categories, such as beauty, sports and outdoor, home, apparel, and electronics. This year, I’m expecting much of the same, but we will know more when Amazon eventually announces the dates of the Big Spring Sale, plus some extra info on what we can expect.
Last year, Amazon’s Big Spring Sale ran March 20-25, so expect multiple days of deals and plenty of opportunities to save this year. However, as with all sale events, there will be lingering offers from Amazon and competing retailers after the official sale ends. The ZDNET team will cover the best deals on top-tested tech before, during, and after the Big Spring Sale, so I’ll keep you posted.
Although the Big Spring Sale likely doesn’t officially kick off for a few weeks, the retail giant always has many discounted products. We spend time shopping for the best Amazon deals available daily, no matter the time of year, to bring serious savings to ZDNET readers.
Last year, several retailers jumped on the spring sale train and offered seasonal savings that overlapped with, preceded, or followed Amazon’s Big Spring Sale. This year, we expect similar concurrent sales again, likely from other major competitors like Target, Walmart, Best Buy, and more. At the very least, expect many retailers to drop their prices to match Amazon’s and give customers like you a choice of where to buy from.
As a member of the ZDNET staff, I only write about deals myself or a team member would want to buy — devices and products we desire, need, or would recommend. I look for deals where products are at least 20% off (or hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is on sale and how frequently it drops.
I also look over customer reviews to find out what matters to real people who already own and use products in the deals I recommend. These recommendations may also be based on my testing (or testing by another ZDNET expert), plus extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. ZDNET offers 33 years of experience, 30 hands-on product reviewers, and 10,000 square feet of lab space to ensure we bring you the best tech.
Also: How we rate deals at ZDNET in 2025
Plus, in 2025, ZDNET refined its approach to deals, developing a measurable system for sharing savings with readers like you. Our editor’s deal rating badges are affixed to most of our deal content, making it easy to interpret our expertise to help you make the best purchase decision.
Amazon Spring Sale 2025
