Analytics market size to increase by USD 221.23 billion: 31% of the market growth to originate from North America – Technavio

NEW YORK, Dec. 5, 2022 /PRNewswire/ — The analytics market by component, end-user, and geography – Forecast and analysis 2023-2027 report has been published by Technavio. Market growth is estimated to accelerate at a CAGR of 13.5% and register an incremental growth of USD 221.23 billion during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Download a PDF sample report

Regional analysis

Based on region, the global analytics market is segmented into North America, Europe, APAC, the Middle East and Africa, and South America. North America will account for 31% of the market’s growth during the forecast period. North America has a high adoption rate when it comes to advanced analytics software and is also one of the biggest innovators of many new and advanced technologies introduced. Hence, the region is an attractive region for market vendors. The flourishing retail sector, the growing healthcare sector, and increasing manufacturing output are factors driving the adoption of analytics solutions in the region. Buy the Report

Company profiles

The analytics market report includes information on the key products and recent developments of leading vendors, including:

• Accenture Plc – The company offers analytics services for fraud detection, cybersecurity and precision agriculture.
• Alphabet Inc. – The company offers analytics services under the subsidiary Google LLC.
• Amazon.com Inc. – The company offers analytics services for financial, marketing and human resources.
• Dell Technologies Inc. – The company offers analytics services such as health checks and remediation plans, transformation strategy and future-state architecture.
• Informatica Inc. – The company offers analytics such as Infor Birst.
• To gain access to more vendor profiles available with Technavio, Request a sample

Market dynamics

Factors such as the growing availability and complexity of data, the growing need to improve business efficiency, and the increased dependency on the internet for critical operations will drive the growth of the Analytics Market during 2023-2027. However, data privacy and security concerns might hamper the market growth.

Competitive analysis

The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others. Request a sample

Market segmentation

• Based on components, the market is segmented into services, software, and hardware. The services segment will account for the largest share of the market’s growth during the forecast period.
• Based on geography, the market is segmented into North America, Europe, APAC, the Middle East and Africa, and South America. North America will account for the largest share of the market’s growth during the forecast period.

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Audience Analytics Market by Application and Geography – Forecast and Analysis 2022-2026: The audience analytics market size is forecasted to grow by USD 3.86 billion from 2021 to 2026. This report extensively covers audience analytics market segmentation by application (sales and marketing management, customer experience engagement, and competitive intelligence) and geography (North America, Europe, APAC, Middle East and Africa, and South America). 

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Table of Contents:

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market Definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global Analytics Market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on Global Analytics Market 2017 – 2021 ($ billion)

• 4.2 Component Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – Component Segment 2017 – 2021 ($ billion)

• 4.3 End-User Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – End-User Segment 2017 – 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Component

• 6.1 Market segments
• Exhibit 30: Chart on Component – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Component – Market share 2022-2027 (%)

• 6.2 Comparison by Component 
• Exhibit 32: Chart on Comparison by Component
• Exhibit 33: Data Table on Comparison by Component

• 6.3 Services – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Services – Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Services – Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Services – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Services – Year-over-year growth 2022-2027 (%)

• 6.4 Software – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Software – Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Software – Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Software – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Software – Year-over-year growth 2022-2027 (%)

• 6.5 Hardware – Market size and forecast 2022-2027 
• Exhibit 42: Chart on Hardware – Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Hardware – Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Hardware – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Hardware – Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Component 
• Exhibit 46: Market opportunity by Component ($ billion)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 47: Chart on End-user – Market share 2022-2027 (%)
• Exhibit 48: Data Table on End-user – Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 49: Chart on Comparison by End-user
• Exhibit 50: Data Table on Comparison by End-user

• 7.3 BSFI – Market size and forecast 2022-2027 
• Exhibit 51: Chart on BSFI – Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on BSFI – Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on BSFI – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on BSFI – Year-over-year growth 2022-2027 (%)

• 7.4 Manufacturing – Market size and forecast 2022-2027 
• Exhibit 55: Chart on Manufacturing – Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on Manufacturing – Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on Manufacturing – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Manufacturing – Year-over-year growth 2022-2027 (%)

• 7.5 Retail – Market size and forecast 2022-2027 
• Exhibit 59: Chart on Retail – Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Retail – Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Retail – Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Retail – Year-over-year growth 2022-2027 (%)

• 7.6 Healthcare – Market size and forecast 2022-2027 
• Exhibit 63: Chart on Healthcare – Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Healthcare – Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Healthcare – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Healthcare – Year-over-year growth 2022-2027 (%)

• 7.7 Others – Market size and forecast 2022-2027 
• Exhibit 67: Chart on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Data Table on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by End-user 
• Exhibit 71: Market opportunity by End-user ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 73: Chart on Market share by geography 2022-2027 (%)
• Exhibit 74: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 75: Chart on Geographic comparison
• Exhibit 76: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027 
• Exhibit 77: Chart on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027 
• Exhibit 81: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 APAC – Market size and forecast 2022-2027 
• Exhibit 85: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027 
• Exhibit 93: Chart on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027 
• Exhibit 97: Chart on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027 
• Exhibit 101: Chart on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 UK – Market size and forecast 2022-2027 
• Exhibit 105: Chart on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.11 Germany – Market size and forecast 2022-2027 
• Exhibit 109: Chart on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.12 India – Market size and forecast 2022-2027 
• Exhibit 113: Chart on India – Market size and forecast 2022-2027 ($ billion)
• Exhibit 114: Data Table on India – Market size and forecast 2022-2027 ($ billion)
• Exhibit 115: Chart on India – Year-over-year growth 2022-2027 (%)
• Exhibit 116: Data Table on India – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 117: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 118: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 119: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 120: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 121: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 122: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 123: Matrix on vendor position and classification

• 12.3 Accenture Plc
• Exhibit 124: Accenture Plc – Overview
• Exhibit 125: Accenture Plc – Business segments
• Exhibit 126: Accenture Plc – Key news
• Exhibit 127: Accenture Plc – Key offerings
• Exhibit 128: Accenture Plc – Segment focus

• 12.4 Alphabet Inc.
• Exhibit 129: Alphabet Inc. – Overview
• Exhibit 130: Alphabet Inc. – Business segments
• Exhibit 131: Alphabet Inc. – Key news
• Exhibit 132: Alphabet Inc. – Key offerings
• Exhibit 133: Alphabet Inc. – Segment focus

• 12.5 Amazon.com Inc.
• Exhibit 134: Amazon.com Inc. – Overview
• Exhibit 135: Amazon.com Inc. – Business segments
• Exhibit 136: Amazon.com Inc. – Key news
• Exhibit 137: Amazon.com Inc. – Key offerings
• Exhibit 138: Amazon.com Inc. – Segment focus

• 12.6 Dell Technologies Inc. 
• Exhibit 139: Dell Technologies Inc. – Overview
• Exhibit 140: Dell Technologies Inc. – Business segments
• Exhibit 141: Dell Technologies Inc. – Key news
• Exhibit 142: Dell Technologies Inc. – Key offerings
• Exhibit 143: Dell Technologies Inc. – Segment focus

• 12.7 Infor Inc.
• Exhibit 144: Infor Inc. – Overview
• Exhibit 145: Infor Inc. – Product / Service
• Exhibit 146: Infor Inc. – Key news
• Exhibit 147: Infor Inc. – Key offerings

• 12.8 Informatica Inc.
• Exhibit 148: Informatica Inc. – Overview
• Exhibit 149: Informatica Inc. – Product / Service
• Exhibit 150: Informatica Inc. – Key offerings

• 12.9 Infosys Ltd.
• Exhibit 151: Infosys Ltd. – Overview
• Exhibit 152: Infosys Ltd. – Business segments
• Exhibit 153: Infosys Ltd. – Key news
• Exhibit 154: Infosys Ltd. – Key offerings
• Exhibit 155: Infosys Ltd. – Segment focus

• 12.10 International Business Machines Corp. 
• Exhibit 156: International Business Machines Corp. – Overview
• Exhibit 157: International Business Machines Corp. – Business segments
• Exhibit 158: International Business Machines Corp. – Key offerings
• Exhibit 159: International Business Machines Corp. – Segment focus

• 12.11 Microsoft Corp.
• Exhibit 160: Microsoft Corp. – Overview
• Exhibit 161: Microsoft Corp. – Business segments
• Exhibit 162: Microsoft Corp. – Key news
• Exhibit 163: Microsoft Corp. – Key offerings
• Exhibit 164: Microsoft Corp. – Segment focus

• 12.12 MicroStrategy Inc.
• Exhibit 165: MicroStrategy Inc. – Overview
• Exhibit 166: MicroStrategy Inc. – Product / Service
• Exhibit 167: MicroStrategy Inc. – Key offerings

• 12.13 Oracle Corp.
• Exhibit 168: Oracle Corp. – Overview
• Exhibit 169: Oracle Corp. – Business segments
• Exhibit 170: Oracle Corp. – Key news
• Exhibit 171: Oracle Corp. – Key offerings
• Exhibit 172: Oracle Corp. – Segment focus

• 12.14 QlikTech international AB 
• Exhibit 173: QlikTech international AB – Overview
• Exhibit 174: QlikTech international AB – Product / Service
• Exhibit 175: QlikTech international AB – Key offerings

• 12.15 Salesforce.com Inc.
• Exhibit 176: Salesforce.com Inc. – Overview
• Exhibit 177: Salesforce.com Inc. – Product / Service
• Exhibit 178: Salesforce.com Inc. – Key news
• Exhibit 179: Salesforce.com Inc. – Key offerings

• 12.16 SAP SE
• Exhibit 180: SAP SE – Overview
• Exhibit 181: SAP SE – Business segments
• Exhibit 182: SAP SE – Key news
• Exhibit 183: SAP SE – Key offerings
• Exhibit 184: SAP SE – Segment focus

• 12.17 SAS Institute Inc.
• Exhibit 185: SAS Institute Inc. – Overview
• Exhibit 186: SAS Institute Inc. – Product / Service
• Exhibit 187: SAS Institute Inc. – Key news
• Exhibit 188: SAS Institute Inc. – Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 189: Inclusions checklist
• Exhibit 190: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 191: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 192: Research methodology
• Exhibit 193: Validation techniques employed for market sizing
• Exhibit 194: Information sources

• 13.5 List of abbreviations 
• Exhibit 195: List of abbreviations

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