Apple has launched a new Pride edition Watch band in India. The launch comes just a day ahead of its big May 7 Let Loose iPad event. The Apple Watch Pride Edition Braided Solo Loop which is joined by a matching watch face and dynamic wallpapers for iOS and iPadOS champions the cause of LGBTQ+ empowerment across the world.
Inspired by various pride flags, the Braided Solo Loop boasts a striking design with a laser-etched lug displaying “PRIDE 2024.” Its colours pay homage to diverse communities, with black and brown representing the Black, Hispanic, and Latin communities and those affected by HIV/AIDS, and pink, light blue, and white symbolising transgender and non-binary individuals.
“Through this Pride Collection, Apple is proud to continue its support of LGBTQ+ advocacy organisations whose efforts are bringing about positive change, including ILGA World, a global federation committed to advancing the rights of LGBTQ+ people worldwide; and the Human Rights Campaign, a global advocacy group working to ensure all LGBTQ+ people are treated as full and equal citizens,” Apple said in a press release.
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“Additional advocacy organisations Apple supports include Encircle, Equality North Carolina, Equality Texas, GLSEN, Equality Federation, the National Centre for Transgender Equality, PFLAG, SMYAL, and The Trevor Project,” the company added.
For the first time, the accompanying Pride watch face and wallpapers will be customisable with a whole spectrum of colours. On a compatible Apple Watch, these colours will dynamically interact with wrist movements via the in-built gyroscope. Meanwhile, on the iPhone and iPad, beams of colour will spell out “Pride” and move dynamically on unlocking the device.
Scheduled for release on May 22 via Apple’s online store and May 23 at Apple Store locations in India, the Pride Edition Braided Solo Loop will retail for Rs 9,500. It will be available in 41mm and 45mm sizes and will be compatible with Apple Watch SE and Series 4 or later.
Additionally, the Pride Radiance watch face and corresponding wallpapers will debut “soon” alongside watchOS 10.5, iOS 17.5, and iPadOS 17.5 updates.
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