Bharti Airtel and Google Cloud have entered into a long-term collaboration to deliver cloud solutions to Indian businesses and accelerate the adoption of the generative artificial intelligence (GenAI) technology in the country.
“In addition, Airtel will provide a suite of cloud managed services to its customer base of more than 2,000 large enterprises and one million emerging businesses,” the telecom operator said in a regulatory filing Monday.
Through this collaboration, the two companies are targeting the large and growing Indian public cloud services market, which is expected to reach $17.8 billion by 2027, according to research agency IDC, as per the filing.
The two companies will combine their connectivity and artificial intelligence (AI) technology strengths to develop industry-leading AI/ML solutions that Airtel will train on its large data set, Airtel and Google Cloud said.
As per the statement, these solutions will include geospatial analytics solutions with advanced location intelligence for trend-spotting, predictive capabilities, market assessment, site selection, risk management, and asset tracking; voice analytics solutions for superior conversational applications trained across languages; and marketing technology solutions to forecast consumer behavior, perform tailored audience segmentations, and streamline content creation with high-precision contextual advertisements.
Airtel said it has developed an end-to-end Internet of Things (IoT) solution for the utility sector that combines connectivity, Google Cloud services, and application software under one offering, enabling seamless, hassle-free, and faster deployment.
To power its cloud-based solutions business, Airtel has set up a managed services center in Pune with over 300 experts who are being extensively trained to increase adoption of Google Cloud services and develop technology solutions.
“As India accelerates its digital transformation, cutting-edge cloud and AI solutions will be at the heart and center of this change. We are happy to partner with Google Cloud and jointly address this market opportunity with secure and scalable Cloud solutions for government, enterprises, and emerging businesses. Together, we will also accelerate the deployment of gen AI in the country and unlock its potential to solve problems,” said Gopal Vittal, MD & CEO, Bharti Airtel.
“Our strategic collaboration with Airtel marks a significant milestone towards our commitment to accelerate cloud and AI adoption in India. Through this partnership, we aim to explore and build transformative solutions that can enhance Airtel’s customer experiences,” said Thomas Kurian, CEO, Google Cloud.
Airtel will also leverage Google Cloud’s gen AI capabilities to transform its customer experiences and interactions across its offerings of mobile, broadband, and digital TV, and to streamline its internal processes and operations. Airtel will also extend these capabilities to its B2B customers in India and globally.
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