Cloud, real-time personalization, and 5G take online gaming user experience to next level

Online games and casino websites are two popular forms of online entertainment that have gained significant popularity in recent years. Online games refer to video games that are played over the internet, while casino websites are platforms that allow players to gamble and play casino games from the comfort of their own homes. Casino websites and online gaming are popular forms of entertainment and gambling around the world, and each country has its own unique gambling culture and regulations. For example, Online gambling is currently illegal in Kuwait, and there are no licensed casino websites in Kuwait operating within the country. The Kuwaiti government has strict laws and regulations against any form of gambling, both online and offline.

Kiran Raj, Practice Head of Disruptive Tech at GlobalData, comments: “The online gaming industry is embracing technological, behavioral, and economic shifts. The rising enthusiasm from various demographics, especially Gen-Z and Millenials, as well as the growing popularity of E-sports is adding momentum to the industry’s lucrative potential. This in turn has led to the wide-scale adoption and integration of various fintech solutions enabling game developers to earn more than ever before.”

Rahul Kumar Singh, Senior Analyst of Disruptive Tech at GlobalData, comments: “With E-sports trending where players can directly compete with each other, competitive multiplayer mobile gaming is gaining traction. Next-gen gaming consoles along with technology proliferation are driving innovation in areas such as live event gamification, play-to-earn (P2E) gaming, and on-demand video gaming, thereby boosting the online gaming industry.”

GlobalData’s FutureTech Series report, “Online gaming: key disruptive forces to transform the user experience,” highlights  25+ disruptive forces in online gaming as emerging, accelerating, and maturing innovation areas based on their rate of growth in innovation.

Live event gamification is the process of integrating game elements into non-game environments, such as virtual events. Gamifying virtual event helps motivate attendees as well as provides branding opportunities. In May 2022, India-based LeadSquared launched Ace, a sales performance management suite that uses a combination of psychological and analytical tactics to gamify sales processes and enhance sales performance.

Play-to-earn (P2E) games are free-to-play games that allow players to earn in-game currency by playing the game and completing missions or activities outside of the game. Players can earn cryptocurrencies and NFTs or receive them as gifts from other players during gameplay, which are then stored on a blockchain. In March 2022, Singapore-based GuardianLink launched a P2E cricket game and entered the NFT gaming space.

On-demand video gaming, also known as cloud gaming, is a method of playing games that run on remote servers and stream directly on any device of the user. It requires minimal hardware and allows users to play subscribed games from anywhere and anytime with a compatible device. In October 2022, Google announced the launch of Chromebooks that are built for cloud gaming.

Singh concludes: “The enormous growth of gaming throughout the pandemic boosted by the rise of mobile gaming, high-quality gaming content, social gaming, and increasing accessibility demonstrates the rising number of online gamers. Furthermore, increasing focus on the online gaming industry is also indicated by the uptick in patent filings from big companies such as Sony, IGT, Nintendo, and Tencent.”

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