HomeOthersCrayon Data's Relevance Quotient Report 2020 Explains the Trends and Patterns of...

Crayon Data’s Relevance Quotient Report 2020 Explains the Trends and Patterns of Personalized Banking

To evaluate how relevant banks currently are to their customers, Crayon Data, developed a proprietary framework with seven defined parameters of a customer’s journey. This framework, The Relevance Quotient, analyzes the level of personalization and relevancy of merchant deals and offers recommended by the bank to their customers, on their digital properties. The purpose was to see the impact of the pandemic on consumer preferences and choices. And to determine how well banks had adapted to the shifts in customer trends.

Crayon Data researched over a hundred banks in 17 markets, across India, Middle East and Africa and APAC regions. Compiled into The Relevance Quotient Report 2020, the research examines the seven key parameters that banks need to focus on, to drive personalization for their customers. Parameters range from profiling customer tastes to providing seamless fulfilment. The banks are then graded into one of four levels depending on how well they are doing on the seven parameters.

Levels are assigned based on the ability to create customer taste profiles, recommend relevant offers, deliver personalized products and simplify offer discovery, engagement, cross channel integration and fulfilment.

Download the report now.

About Crayon Data 

Crayon Data is a Singapore based big data and AI start-up. Identified by Gartner as one of the top 40 digital personalization providers. Crayon enables top tier clients across industries like banking, e-commerce and travel & hospitality to have personalized conversations with each of their customers, across various communication channels.

About maya.ai

Crayon’s maya.ai is the world’s first AI-led platform powering the age of relevance. It equips traditional enterprises with the capability to create highly personalized experiences. At scale. With speed. The platform includes richly curated and vast external datasets, backed by cutting-edge artificial intelligence, delivered through a series of easy-to-use APIs.Click here to book a demo.

For media enquiries contact:
Arun Kiran
[email protected]

SOURCE Crayon Data

Technology For You
Technology For Youhttps://www.technologyforyou.org
Technology For You - One of the Leading Online TECHNOLOGY NEWS Media providing the Latest & Real-time news on Technology, Cyber Security, Smartphones/Gadgets, Apps, Startups, Careers, Tech Skills, Web Updates, Tech Industry News, Product Reviews and TechKnowledge...etc. Technology For You has always brought technology to the doorstep of the Industry through its exclusive content, updates, and expertise from industry leaders through its Online Tech News Website. Technology For You Provides Advertisers with a strong Digital Platform to reach lakhs of people in India as well as abroad.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

spot_img
spot_img

CYBER SECURITY NEWS

TECH NEWS

TOP NEWS

TECH NEWS & UPDATES