A Resounding 100% Agreed on a New Buzzword You May Not Have Heard Yet: Interoperability.
Every single executive surveyed agreed that lack of interoperability – when various tech tools, software, platforms and solutions work in tandem to exchange information – is challenging e-commerce operations and negatively affecting business. As more tools are added more problems percolate. Data analytics (48 percent of respondents) and issues in returns processing (46 percent) were two of the largest challenges with interoperability, followed by difficulty tracking orders and receiving updates. These functions have the ability to impact brand loyalty and customer satisfaction, making them paramount for e-commerce leaders to solve in order to scale.
In addition to interoperability, the report uncovered several more issues affecting e-commerce executives:
- The Growth is Abroad: Nearly all (99 percent) of executives view cross-border selling as an opportunity they can’t miss
- Consolidation is Key: More than half (51 percent) of respondents reported having five or more platforms in their tech stack; this only exacerbates interoperability issues for companies
- The Cross-Border Conundrum: 66 percent agreed that consolidating e-commerce operations is the key to successful cross-border fulfillment
“Streamlining operations is the only way today’s e-commerce companies can scale. Brands realize that consolidation is required to grow effectively in our globalized world,” said Juan Pellerano-Rendon, Chief Marketing Officer of Swap. “As e-commerce continues to evolve, Swap is proud to evolve with it, providing organizations with one platform that helps unlock the potential to grow without friction.”
