- Slated to go live between June 21-27, the campaign will offer a wide range of products from top brands across laptops, tablets, gaming consoles, smartwatches, earphones, headphones, and others at affordable prices
- Consumers will be able to avail various affordability and loyalty constructs including SuperCoins, No-Cost EMI, Exchange offers, cash on delivery, UPI, and credit / debit cards, among others
- To make the shopping experience more seamless and immersive, features such as on-demand video assistance, Gen-AI powered chat assistance, and more will be offered
As students gear up for the new academic year, Flipkart, India’s homegrown e-commerce marketplace, has announced the June 2024 edition of its annual ‘Back to Campus’ program after successfully concluding its May 2024 edition. Scheduled between June 21 – June 27, the campaign will provide an expansive assortment of products across brands, including laptops, tablets, gaming consoles, monitors, smartwatches, true wireless earphones, printers, laptop accessories, and more, to cater to the entire spectrum of student’s requirements.
With a wide selection of devices, the program also prioritizes affordability and a rewarding experience, given the primary buyers are students. In this regard, consumers can avail various options on Flipkart including, SuperCoins, No-Cost EMI, and attractive exchange deals for old laptops to ease the upgrade process. There will be additional student offers up to Rs 6000 off on Laptops and Tablets coupled with No-Cost EMI offers up to 12 months on a wide range of credit cards. Catering to diverse payment preferences, Flipkart will provide multiple constructs such as cash on delivery, UPI, and credit / debit cards for seamless transactions.
Young consumers now prefer feature-rich, premium products with advanced technology and high performance that fit their lifestyle and budget. In the laptop segment, students seek devices with the latest-generation processors and ample RAM. A comprehensive selection of laptops with key specifications will be available at a starting price range of Rs. 9,990 from brands like HP, Asus, Acer, and others. Moreover, laptops with powerful processors and graphics cards starting at Rs. 45,990 will be part of the offering. Additionally, tablets are gaining popularity among students due to their versatility. Flipkart will make LTE tablets with 4 GB of RAM and 128 GB of internal storage available to students at a starting price of Rs. 9,999.
Interestingly, students show a strong preference for aesthetically pleasing design in headphones, particularly dual colors and stylish finishes. True-wireless headphones are popular due to their lack of phone tethers, extended battery life, and fast charging. During ‘Back To Campus’, students will also be able to complement their tech stack with top-rated accessories like noise-canceling headphones from popular brands such as boAt, Sony, and Boult, or a portable speaker from JBL at a starting price range of Rs. 1,499.
Smartwatches have also evolved beyond fitness tracking, offering features like stylish straps, AMOLED displays, 4G-Android SIM slot, calling capabilities, and built-in games, which resonate with students. Students can now exchange their old smartwatches and upgrade to a new one and get additional deals of up to Rs. 600 on Flipkart. Furthermore, students can explore smartwatches like Boult Crown, Fastrack Revoltt FS1 Pro, Noise Icon 2, Fire-Boltt Dream starting at Rs. 1,299.
Consumer trends observed from the May 2024 edition:
- The May 2024 edition (phase-1) of the ‘Back to Campus’ program witnessed a significant surge in demand. Top brands saw sharp uptake with a 1.5X jump during the sale period indicating a strong preference for premium products
- Laptops and tablets were the top-selling categories during phase-1, wherein Apple and Acer led the chart with a staggering 2.5X growth, as a result of growing inclination towards high-end brands
- Portable speakers from JBL, boAt saw a 1.4X spike while TWS brands like Boult, Oppo – funky designs with dual coloured, metallic finish saw a 2X spike
- Consumer participation soared by 80% compared to non-sale periods, alongside a surge in website traffic and app downloads
- Notably, nearly 60% of total sales originated from Tier-2 and Tier-3 cities, including Jaipur, Lucknow, and Patna, underlining the campaign’s broad appeal and successful outreach across demographics
