Bengaluru, India, July 23, 2020: The Flipkart Group, India’s homegrown e-commerce group, announced the launch of Flipkart Wholesale, a new digital marketplace that will help transform
the kirana retail ecosystem in India by leveraging cutting-edge and locally developed
technology. As part of this launch, the Group also announced the acquisition of 100% interest in
Wal-Mart India Private Limited, which operates the Best Price cash-and-carry business, to
leverage the strong wholesale capabilities of the company and enable growth and prosperity for
kiranas and MSMEs.
Kiranas and MSMEs are central to India’s retail ecosystem and Flipkart Wholesale will focus on
meeting their needs by providing small businesses a wide selection at significant value,
powered by technology to make their lives easier. Whether in grocery, general merchandise or
fashion, these businesses will have one-stop access to an extensive selection of products with
attractive schemes and incentives, supplemented with data-driven recommendations for stock
selection, delivered through a fast and reliable network to drive greater efficiencies and better
margins.
In addition, kiranas and MSMEs will benefit from access to easy credit options and opportunities
for new income generation through various Flipkart initiatives, creating new ways to catalyse
growth. These opportunities are especially relevant at this time as kiranas and MSMEs work
towards achieving scale and profitability following the impact on business due to the COVID-19
pandemic.
Flipkart Wholesale will leverage Flipkart’s strong homegrown technology capabilities, extensive
leadership in the consumer e-commerce segment, and a unique understanding of the industry in
India. The business will also utilise the Flipkart Group’s vast supply chain infrastructure to reach
kiranas and MSMEs across the country. Flipkart Wholesale will draw on the merchandising
experience of the Walmart India team, its strong relationships with brands, deep DNA of
servicing kiranas and 12+ years of operating Best Price stores. One of India’s largest
cash-and-carry businesses, Best Price currently supports more than 1.5 million members,
including kiranas, horecas and other MSMEs, and has long-standing supplier diversity and
development programs. Flipkart Wholesale will continue to develop technology tools, and
ecosystem partnerships to help Indian commerce unlock its potential.
Top Indian brands, local manufacturers and sellers have partnered with Flipkart Wholesale to
ensure the availability of an exhaustive range of products and merchandise for kiranas and
MSMEs. At the same time, partners will benefit from broader reach across the country,
micro-market insights to enable effective inventory planning and new product development, and cost-effective distribution.
Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group, said, “As the e-commerce
pioneer in India, the Flipkart Group has transformed the shopping experience for millions of
Indian consumers. With the launch of Flipkart Wholesale, we will now extend our capabilities
across technology, logistics and finance to small businesses across the country. The acquisition
of Walmart India adds a strong talent pool with deep expertise in the wholesale business that
will strengthen our position to address the needs of kiranas and MSMEs uniquely. With this
development, the Flipkart Group will further build upon the synergies across its businesses to
drive greater value and choice for end-consumers and businesses alike.”
Judith McKenna, President and Chief Executive Officer, Walmart International, said, “For
over a decade, we’ve been committed to India’s prosperity by serving kiranas and MSMEs,
supporting smallholder farmers and building global sourcing and technology hubs throughout
the country. Today marks the next big step as Walmart India’s pioneering cash-and-carry legacy
meets Flipkart’s culture of innovation in the launch of Flipkart Wholesale. By leveraging each
other’s strengths and unique expertise, this combined team will break new ground in their
shared mission to help Indian businesses grow and succeed. We look forward to a bright future
for Flipkart Wholesale.”
Flipkart Wholesale will launch its operations in August 2020 and will pilot services for the
grocery and fashion categories. It will be headed by Adarsh Menon, a veteran at Flipkart.
Sameer Aggarwal, Chief Executive Officer at Walmart India, will remain with the company to
ensure a smooth transition, after which time he will move to another role within Walmart.
Adarsh Menon, Senior Vice President and Head – Flipkart Wholesale, said, “Flipkart
Wholesale will further deepen and build on Walmart India and the Flipkart Group’s commitment
to kiranas and MSMEs over the last several years. Thousands of kiranas have already
partnered with Flipkart to enhance their business and income streams. I am excited to be part of this new initiative that allows us to expand opportunities for growth for them and bring further prosperity to their lives. We will leverage the synergies between Flipkart and Walmart India as we stay focused on transforming the wholesale experience for kiranas and MSMEs.”
Sameer Aggarwal, Chief Executive Officer, Walmart India, said, “This move recognises the
critical role that kiranas and MSMEs play towards India’s economic prosperity and growth, and
the coming together of Walmart India with Flipkart Wholesale will provide an opportunity to build upon the 12+ year legacy of the Best Price brand serving kiranas across India.”
