Traffic accidents are a misnomer. In fact, over 95% of what happens on roadways is perfectly predictable.
That’s according to Stefan Heck, PhD, CEO of Nauto, a leader in AI-powered advanced driver assistance systems. With a belief that fully autonomous driving is still years away, Heck’s answer to the mounting number of collisions and fatalities in 2020 is to help drivers, not replace them. To that end, Nauto’s technology underpins sophisticated safety systems for hundreds of the world’s top large-scale fleets and customers are achieving up to 80% reduction in collision loss. The company estimates that has translated into over $300 million in savings.
So how can fleets operate safer and more predictably? And what does that mean for non-commercial drivers and pedestrians? I caught up with Heck, who shared interesting insights on the very human future of driving.
GN: A lot of attention is paid to autonomous driving, but a fully-autonomous future is still years away. How does Nauto’s technology augment driver awareness and safety with AI?
Stefan Heck: Nauto gets 90% of the safety for fleet and risk reduction benefit of autonomy today for 1/100th of the cost. AVs made rapid progress on the first 80% of driving – staying in lanes, avoiding other vehicles but the last set of conditions of AV driving are really hard – left turns, crowded urban areas, complex interactions with other road users.
Nauto’s AI can also operate in any environment under any weather conditions, and any type of vehicle well beyond the range of conditions that AVs can drive in safety today. We basically provide a “co-pilot” for commercial drivers that never falls asleep or gets distracted, helps them get to their job site and home safely, and embodies the collective experience of billions of miles of understanding risk and safe behavior available to every driver at a moment’s notice.
GN: When it comes to commercial fleets, how do accidents tend to occur and how does your technology mitigate collisions?
Stefan Heck: By far the biggest cause of collisions in commercial fleets (or in fact any vehicle) are distractions. We see about 70% of all collisions happen to drivers that are frequently distracted. Fleets with long distances or hours also see large numbers of collisions due to fatigue and drowsiness, often at the end of a long grueling day of physical labor – e.g installations, package delivery. Speeding gets a lot of attention but is actually mostly an amplifier of damage, not the primary cause of collisions. Similarly, many older commercial vehicle telematics technologies focus on reducing hard braking – but hard braking can be very safe behavior if you’re braking for a pedestrian or a car pulling out, and the biggest reason for hard braking is actually driver distraction. We detect the distraction which takes place seconds before the hard brake and the dangerous situation.
Nauto can also detect imminent collisions when a driver is about to rear end a vehicle or strike a pedestrian or bicyclist. Accuracy and being able to operate at night are critical for these risks since many collisions take place in crowded urban environments and during lower visibility. Many other technology providers claims “forward collision warning” but don’t operate at night, or only within a narrow speed band (not too slow and not at highway speed), or can’t detect pedestrians. This is where the quality of the AI matters much more than many of the “check the box” knockoff cameras we see on the market that claim they can do something some of the time, under the perfect conditions. Collisions don’t happen in perfect conditions. You need AI and Nauto precisely when things get dicey.
GN: How does the U.S. differ from Europe in its approach to transportation and regulation, and what are some areas where the country is falling behind or could improve?
Stefan Heck: Europe overall has a collision rate and especially a fatality rate that is about 1/3 of the US (2-5 fatalities per 100,000 populations vs 12.4/100K population annually). So why is Europe better? There are many contributing factors: EU cars are designed to protect pedestrians more, and also do less damage since they are on average smaller and lighter, many EU cities provide more and separate space for pedestrians and bicyclists, especially in urban areas. Insurance costs are also substantially lower since many medical costs are covered by national health plans rather than motor insurance. Europe also adopts new safety standards faster – e.g. the EuroNCAP and safety regulations that require ALL new cars sold in 2024 onward to have pedestrian collision warning, distraction and drowsiness warnings – essentially capabilities like Nauto’s system in ALL new vehicles. Distraction is estimated to kill around 1,500 people per year in the US, but our own data shows it’s probably closer to half of the 40,000 fatalities a year in the US. Europe is tackling this problem directly. By contrast the US has focused on backup cameras which saved 58-68 lives per year, worth doing, but not our biggest safety problem.
GN: Can you give us your predictions for what fleets will look like five to ten years from now? What technologies will be standard, how will the regulatory regime change, and will humans still be behind the wheel in most cases?
Stefan Heck: In 5 years we won’t see massive changes. AVs will still be nascent – operating mainly in highly mapped, sunny, constrained routes or at low speeds. The installed base of vehicles on the road only turns over every 12-15 years, so while many ADAS (collision warning) and DMS (distraction and drowsiness alert) systems will become standard on new vehicles, the overall adoption grows gradually. This is likely to be very different in smart, safety conscious fleets who are already embarking on complete retrofits of AI powered safety technology today and pulling these savings and safety benefits forward by 5-10 years.
In 10 years we will begin to see significant adoption of both EVs (electric vehicles) and AVs (semi autonomous or what is known as level 2/3 or fully autonomous known as level 4/5) will become much more common. But AV adoption will not be evenly spread. First, they will remain expensive so they remain a luxury item. Even for commercial fleets, some segments like long haul trucking on interstate highways lend themselves much more to autonomy. But even they may not be 100% driverless – just like airlines today fly 95% of the flight on autopilot but the pilots often still land and take off by hand.
What many people both on Wall Street and in the Tech industry miss is that many commercial vehicle segments are not likely to ever go AV because the driver is an essential part of the service provided. 80% of Nauto’s 700 fleets are in segments where the person in the vehicle is a core part of the service when the vehicle gets to the customer, for example a utility line person, an HVAC service technician, or pest control expert, or an electrician. Even for many delivery fleets the couriers and also the sales force, customer service, and a crucial part of the customer experience. Imagine UPS without “brown” – the friendly person who smiles, replaced by an insect noisy drone dropping off the package on your doorstep. Amazon has backed away from many of its drone delivery claims as it realized that humans do many more things for delivery than just carry a package. If the technician or courier is going to be in the vehicle, the fleet will be paying their salary so the labor and time savings of an AV over an AI safety solution available today is negligible.
