Gartner Survey Shows That Leading Transformation Is the Top Priority for CFOs in 2024

The survey of 185 CFOs, conducted through September and October 2023, revealed that improving finance metrics, insights and storytelling, leading change management efforts, and optimizing costs were also priorities that over 70% of CFOs considered to be critical to their success (see Figure 1).

“The focus on transformation efforts aligns with the increased interest in GenAI and other disruptive technologies. This also speaks to the role the CFO plays in evaluating and aligning investment in these transformative technologies, both in finance and across the enterprise,” said Marko Horvat, vice president, research in the Gartner Finance practice. 

“Building technology delivery capacity in finance often requires finance executives to partner with external consultants and internal IT teams to advance projects while continuing to run the function in its current state,” said Horvat. “As the number and scope of these projects grow, it becomes increasingly difficult to find capacity within the finance function to adequately address the needs of these projects.

Gartner experts advised that successful transformation efforts in finance tend to require that the CFO actively leads technology delivery efforts, rather than simply engaging and collaborating with IT departments.

“What we hear broadly from CFOs is that digital initiatives aren’t meeting their expectations,” said Horvat. “Unless CFOs reassess how they and their teams lead digital initiatives, those initiatives will continue to disappoint.”

Gartner research shows that the digital initiatives that have a better-than-evens chance of realizing the intended benefits are those where finance leadership are focused on digital delivery: the actual creation or implementation and management of a digital system.