Google is adding Nest Aware and FitBit Premium to its Google One premium plan, the company has confirmed.
Earlier today, some users on Reddit and Twitter received notifications stating that their Google One premium plan included the two additional services. Google has now confirmed to me that both Nest Aware and FitBit premium are rolled into the £7.99 ($9.99 in the U.S.) a month premium plan for U.K users.
For the uninitiated, Google One is the company’s cloud storage subscription service that ranges from 100GB of extra storage at £1.59 a month ($1.99 in the U.S.), to 20TB at £79.99 a month. The premium plan, before this update, included additional features such as some Workspace tools and a 10% discount (in the form of a store credit) on Google Store purchases.
I checked my Nest account and Fitbit app and both now have access to the premium features. Google has long been rumored to beef up One with both services, but Google’s plans and pricing page doesn’t yet explicitly mention that Nest Aware and FitBit Premium are rolled into the higher tier plans. Nor has there been an official announcement.
Nest Aware is now included in the Google One Premium Plan.
However, the Google One site does state that certain plans come with “support for Google products,” which is general enough to include these services. General phrasing also means that the company can remove, switch and change which products are included in the subscription in the future.
When it comes to availability, Google told me that “Fitbit Premium & Nest Aware are currently available with Google One Premium plans in the U.K.” It hasn’t responded to my follow-up question about when the deal will be available in the U.S. or worldwide, but I will update this story if I get a response.
Google has been revamping its subscription services in recent months. It raised the price of YouTube Premium for some older users while adding new AI tools, better video quality and podcast functionality to YouTube Music. The company also added its latest version of Gemini (dubbed Gemini Advanced) to its AI Premium Google One plan last month.
At the same time, Google has run temporary discounts for its Play Pass service, which gives Android users access to premium apps, and repeatedly slashed the price of its Pixel phone range.
Google’s intentions are clear: rolling more popular services into a single subscription, while discounting the hardware, which acts as a gateway to these other software products. As the company gets more aggressive about vacuuming up more people into the Google ecosystem, I wouldn’t be surprised if we saw YouTube Premium, or Play Pass, temporarily thrown into its Google One subscription at some point.
