In a stride towards enhancing the efficacy of its influencer marketing campaigns, Havas Media Network India has announced a strategic partnership with KlugKlug, a leading influencer technology platform in India. This collaboration aims to introduce innovative solutions in the influencer marketing arena, promising to boost the impact and effectiveness of such campaigns by 40% to 60% for brands both in India and globally.
Influencer marketing has emerged as a dominant force in the digital marketing world, with expenditures reaching $30 billion in 2023. India in particular, has been identified as the second-fastest-growing market in this realm. A testament to its growing importance, a third of Indian brands have reportedly doubled their budgets for social media influencers in the past year, underscoring the vital role influencers play in connecting brands with their target audiences. The collaboration between Havas Media Network India and KlugKlug comes at a time when the influencer marketing landscape is rapidly evolving, with regulations becoming more defined.
By leveraging KlugKlug’s advanced technological solutions and Havas Media Network India’s expertise, the partnership intends to deliver solutions that focus on enhancing brand visibility, and cultivate connections between influencers and their audiences. The solutions offered include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug’s affiliate features, as well as advanced geo-filters that enable Havas to gain access to 400+ tier two and three cities with regional and vernacular influencers.
Rana Barua, Group CEO, Havas India, SEA & North Asia (Japan & South Korea), said, “At Havas India, it has been our endeavour to introduce cutting-edge expertise that not only complements our current integrated Village ecosystem, but also helps our client partners grow their business meaningfully. While we have already been leveraging influencer marketing as a substantial expertise, this strategic alliance with KlugKlug will enable us to further bolster our offering, making way for a more transparent, tech-driven, and organised ecosystem. I wish both the teams the very best and look forward to some impactful work together.”
Mohit Joshi, CEO, Havas Media Network India, added, “This exclusive partnership will help us select authentic influencers across 400+ regional markets who will showcase brands in the most credible manner, helping them achieve maximum customer outreach, creating a meaningful and transparent ecosystem for brands and influencers to collaborate and create content that connects with the audience at multiple levels.”
KlugKlug co-founder & CEO, Kalyan Kumar commented, “KlugKlug is absolutely delighted to embark on this journey with Havas Media Network India by adding a scientific layer to the world of influencer marketing for clients. This is a further validation of how closely KlugKlug brings forth ‘data that matters’ for greater business impact. Having successfully validated our technology across India and globally, this is a massive stepping-stone in our efforts to bring true value to the accelerating influencer marketing landscape.”
