Email marketing has been with us for decades, but today it has been refined to a science and an art form.
If you’re an early-stage founder, it is one of the best ways to build and grow your direct relationship with your customer. You know how fickle the platforms can be. You can’t afford to mess this up.
So when and how should you think about doing email marketing, versus all of your other frantic priorities?
Here at Extra Crunch, we’re helping you find the answers. Today, we’re launching a survey of founders who want to recommend a great email marketer or agency they have worked with to the rest of the startup world.
If you have someone to recommend, make sure to let us know: We’ll use your answers to create a freely available public database of experts in this domain on TechCrunch. We’ll feature the most helpful responses (anonymously if requested) so other founders can find the right people for them to work with.
The next step might be even more useful: We’ll provide EC subscribers with our own coverage of email marketing how-to topics and issues in more detail, based on our ongoing conversations with these experts.
In the coming months, you’ll see us dig into topics from great content production to optimizing deliverability, flow, timing, and design. We’ll also examine how to use email together with other marketing funnels, to improve your ROI on paid advertising efforts.
We’ll cover ongoing changes to the technology that affect the space, including the state of the art in email tools, email service provider platform changes, privacy laws, and much more.
If you’re a founder and you respond to the survey, you’ll also receive a discount to a new Extra Crunch subscription.
We’re particularly interested in what the expert did in the early to middle stages of the startup’s journey. Usually before Series C, for venture-backed companies. Recommendations wanted for both individuals and agencies.
If you’re a growth marketing expert, you’re encouraged to share the survey with your founder clients.
Finally, for those who have been reading TechCrunch for at least a few years, you’ll remember a similar set of surveys we had begun around other categories of startup experts, including legal, brand and overall growth. After a hiatus to take care of a few other things, this survey marks the resumption of that initiative!
