By Punit Thakkar, CEO & MD, Shivaami Cloud Solution
Most of the small businesses often have a dream of growing big. As the business grows and adds up employees they will have to start thinking about security, backups, remote access and coordination. In a report it was found that the average cost of a data breach increased 10% in 2021 to $4.24million. Small businesses are attractive targets for cybercriminals because they usually lack the cybersecurity precautions and which is affecting the business growth.
Due to less flexibility in small businesses during the pandemic they all had taken a pause. That is where a lot of small businesses decided to get flexible and cloud applications were the answer. One of the best cloud tool was using cloud emails that allow businesses to access software and servers hosted by the software provider in a secure data center which helps employees work remotely. These services are delivered over the Internet in real time.
Small businesses often have very limited resources so they have to be careful about the tools they use. They don’t have the luxury of trying out and paying for expensive software and systems that they might not afford, so it’s important that the solutions they choose are budget friendly and effective from the time of purchase. With all the data that covers their business and their customers, having secure email access. Cloud email stands a better chance for small businesses to communicate effectively and efficiently with their clients to fuel growth. There are several other factors too that affect the decision making for choosing cloud emails.
Reasons for small businesses moving to cloud email:
- Flexibility: Profit is an essential part for an organization’s growth, and as a business person it is always an aim to maximise it in any way possible. Cloud email provides that opportunity with the pay-as-you-use model, the company saves a significant amount of money on the investment; this is especially important for small businesses as they grow and strive to reach new heights in the competitive world.
- Remote Computing: Cloud email solutions allow users to work from anywhere at any time if they have a compatible device and a working internet connection; this is especially useful for small businesses that move offices frequently. The business professional will have a requirement to travel frequently to expand their business reach; they may not require a permanent office set up immediately because they will be testing the locality that suits best for their office.
- Scalability: When compared to large enterprises, small businesses experience more ups and downs. Their market is highly volatile, requiring frequent scaling adjustments. According to a 2022 Guidant Financial survey small businesses reported that 35% of them are not being profitable due to the inflation and labour shortages. These fluctuations may sometimes cause problems in the company’s steady growth. There will be a need for small businesses to expand and open offices in specific locations; the cloud can automatically determine these needs and only charge for services that are utilized.
- Security: Security breaches are a public threat that every firm has to deal with, but this threat attains a very high gravity when it comes to small businesses. They have the pressure of establishing goodwill in the market and standing out, to flourish. The cloud email helps fortify the security levels of the company’s data in the way of experts who take command of the data to encrypt and secure them from the reach of hackers and making sure that the users data is always backed-up, so there is no need to worry at all about the data.
Cloud solutions have a better advantage over traditional software services and with the compelling advantages that can change the working of small businesses paving a way to growth. From flexibility to affordability, cloud technology gives ample opportunities to small businesses to expand their business. They should be considering certain factors like regulatory shifts, security developments and vendor obsolescence that are transforming, while moving to email outsourcing. Understanding the options available and the key issues to consider when evaluating its impact on the business. To fight in the competitive market and catapult growth in business, it is necessary for small businesses to move to the email cloud.
