Focusing on family, football, fantastic feature phones, magnetic power, and more, Human Mobile Devices (HMD) celebrates better technology at Mobile World Congress (MWC) 2025
- From feature phones to smartphones, HMD now adds better technology to an entirely new HMD Family division with human-first design and real input from parents
- The company brings acclaimed entrepreneur, actress, and mother of two, Drew Barrymore on MWC stage and teased an upcoming collaboration
- The launch of HMD 130 and 150 Music phones, as HMD gains market share following a second year of double-digit growth across the feature phone range
- HMD Fusion X1 debuts HMD’s Family portfolio, fostering healthy digital habits in
partnership with Xplora as new research from the HMD Better Phone Project Report suggests a global mental health and safety crisis with the current tech on the market for children
- Barça-Phone-A: Human Mobile Devices and FC Barcelona announce double act with the HMD Barça 3210 and HMD Barça Fusion with detox mode
Mumbai, Monday 3rd March 2025 – Finnish innovator HMD has put the human back into the smart story at MWC 2025.
Just over a year into its bold rebrand, the company has welcomed acclaimed entrepreneur, actress, and mother of two, Drew Barrymore, to the stage at MWC 2025 to share her passionate views on screen time.
Mum, entrepreneur and actress exclaimed: “Technology has taken advantage of the tired parent. It’s time to redefine how we live. Patience from the past meets future forward technology. I started this for my children, but I also truly want it for myself, and for you.” Barrymore also teased an upcoming collaboration set to disrupt the status quo by tackling the ‘status scroll.’ She hinted at the code name of this new initiative; ‘Project Wildflower’.
On this occasion Ravi Kunwar, VP and CEO, HMD India and APAC said: “At HMD, our commitment to putting humans first in mobile technology continues to drive our innovation. The Indian market has embraced our vision of better technology that respects digital wellbeing and offers meaningful experiences. The upcoming launch of our HMD 130 and 150 Music phones in India perfectly exemplifies this philosophy—combining nostalgic design with practical features like extended battery life and enhanced audio capabilities that Indian consumers value. As we unveil our latest offerings at MWC 2025, we remain dedicated to creating products that empower users while addressing their evolving needs for balance in the digital age. We’re confident that our human-first approach will resonate strongly with Indian consumers who are increasingly seeking technology that enhances rather than dominates their lives.”
Jean-Francois Baril, CEO and Chaiman of Human Mobile Devices said: “Our first year creating devices under the Human Mobile Devices brand has been full of highlights, with world-class phones launched, investment in socially responsible initiatives both at home in Europe and abroad, and double-digit volume growth of our feature phones, plus 2024 is our highest ever operating profit.”
“We have made great strides with M-KOPA, a leading African Fintech platform providing affordable finance, unlocking smart experiences and putting HMD devices in 2.5 million customers’ hands, made possible by our leading financing and security services. Our Better Phone project also worked with teens, parents and experts to understand how to introduce smart devices to families, and we’re excited to launch our first device built on its foundations, the HMD Fusion X1.”
“At the same time, security is non-negotiable. We’ve been listening closely to our enterprise customers, and in 2025, we’re taking our security commitment to the next level. This year, we’re introducing an ultra-secure solution in collaboration with our most trusted partners, ensuring customers benefit from the highest standards of protection.
“With this renewed focus on human experiences, a new focus on the family segment and a continued focus on security and financing, HMD looks forward to meaningful growth in 2025 and a better technology experience for all”.
