Fitness data can help transform the industry by empowering businesses to make data-driven decisions resulting in financial gains.
Individuals are increasingly turning to fitness, diet, and healthy lifestyle options. As a result, the fitness industry is projected as one of the fastest-growing industries in the world. Thanks to fitness-related IoT devices such as fitness bands, heart-rate trackers, and mobile devices, fitness companies are bombarded with tons of data regarding the health and fitness lifestyle of millions of individuals. Businesses can leverage this fitness data readily available to them to provide better services to their customers. This eventually will result in the growth of these companies. Here’s how fitness companies can leverage big data.
Leveraging fitness data in the fitness industry
Big data brings personalization to the fitness industry. With the plethora of fitness trackers and apps, businesses involved have around-the-clock accessibility of the activities of individuals. The fitness data generated from these sources can be utilized by businesses for better decision making. Some of them include:
Personalizing workouts
IoT devices continuously track the activities of individuals. These devices gather data related to sleep-cycle, eating habits, heart rate, and physical activities carried out by the user. Gyms can leverage the data provided by these IoT devices. They can get accurate details about how often people work-out, how long they work out, what time they work out, the muscles they concentrate on the most, and the calories burnt during the exercise session. Gym trainers can then track the progress of individuals by comparing them with pre-defined goals. They can customize their diet and workout so that the individual achieves the desired results as planned. The fitness data can be tracked in real-time, enabling gym trainers and physiotherapists, to warn individuals if they exert excess pressure on muscles, thus, preventing injuries.
Improving food lifestyles
The food and nutrition industry is poised to be one of the biggest beneficiaries of fitness data. Computer vision technology can be used for tracking the food intake of individuals. It can help understand the food consumed by an individual on a daily basis. The computer vision app can scan the quantity and the type of food consumed. It can then calculate the calories consumed with AI software. It can even suggest dietary changes based on medical data provided by the user. Doctors, too, can keep track of whether individuals are following the recommended diet. They can then suggest changes to the monthly planner based on the cheat meals or change the diet completely, based on the new fitness goal.
Data is everywhere and is continuously growing. Data-driven decision making is the future of the fitness industry, just like every other industry. Businesses must work to utilize the fitness data to create and deliver better fitness solutions, improving the health of individuals and the industry alike.
