By Shlomo Assa, Chairman, Co-Founder, President, and Chief Technology Officer of Acclaro Medical and UltraClear Laser
In the dynamic landscape of aesthetics, continual evolution spurred on by technological advancements defines the industry’s trajectory. Among the forefront innovators reshaping beauty standards are laser, light, and energy-based procedures. These modalities have witnessed exponential growth, with a staggering 4.1 million procedures conducted in 2019 alone. This surge underscores a paradigm shift in consumer preferences, as individuals increasingly recognize the efficacy of these in-office treatments in rejuvenating and enhancing skin health, surpassing the capabilities of traditional spa therapies.
While laser and energy-based solutions have been excelling in the aesthetic industry, they have also become a standard of skin rejuvenation treatment for many providers. New scientific, engineering, and technology advancements consistently enter the market to meet consumer demands and needs, especially those desired by the younger demographics like Millennials and Gen Z. Nonetheless, these advances are also fueled by and popular among older patients dealing with the signs of aging and effects of gravity.
The Need for Faster and Better Results
Innovative technology in any space comes from consumer demand. While people can use topical products to help with aging skin or popular prescriptions to help with acne, these products take time and compliance to produce results. In contrast, many individuals are looking for quick, easy solutions to everyday issues, such as acne scars, wrinkles, age spots, and more, that entail little to no side effects and minimal downtime. For instance, 73% of women use skin care products to reduce fine lines and wrinkles, yet only 15% believe they work well. Leveraging that consumer attitude, the energy-based technology burst onto the aesthetic scene.
During the last few decades, laser treatments have proven to be an effective alternative to traditional surgical or invasive methods to improve wrinkles and other skin imperfections. Patients who typically take prescription medications noticed that it took much longer to see noticeable improvements than it did with the use of laser or energy-based devices. These treatment approaches provide quick and dramatic results with less downtime.
Technology Innovations Drive Overall Aesthetic Industry Growth
As aesthetic treatments grow increasingly popular and become more widely accepted and normalized, the industry has experienced a significant spike in the market, largely due to progress in meeting the desires of consumers. The entire industry is witnessing massive innovations in technology, with new and better treatments addressing the evolving and expanding consumer needs and desires. These new and advanced treatments have enabled the aesthetic industry to broaden its reach and cater to a larger audience of people with all kinds of different aesthetic concerns. Technological innovations that have drawn in the consumer and driven the growth of the market include painless procedures, hyper-advanced systems and devices, safer resurfacing treatments, more effective skin rejuvenation options, and more.
Physicians and other skincare professionals can boost their practice revenue by adding these new devices that offer innovative solutions for a wide variety of skin concerns. Investing in new devices and training pays off in the long run as practices can diversify their services and attract a wider range of patients with different skin tones and skin issues while building long-lasting relationships with clients that will keep them returning to the practice and spreading positive word of mouth.
The Evolution of Tech in Laser Skin Devices
As laser and energy-based technology in the industry continues to evolve, the opportunities for skin improvements and enhancements are endless. The cold ablative fiber laser is one of the newest and most advanced technologies, gaining tremendous traction and recognition in the aesthetic and medical skincare market. This one-of-a-kind device offers a variety of skin treatment modes and pulsing patterns – essentially a one-stop shop. It can be performed on anyone and everyone with minimal pain or discomfort for patients looking to resolve skin discoloration, scarring, aging effects, and many more common skin problems.
According to the Skin of Color Society, over the next 20 years, more than 50% of the US population will have skin of color. Therefore, it is vital for laser skin treatment options to be safe and effective on all skin types. Currently, post-inflammatory hyperpigmentation (PIH) is the largest aesthetic market barrier, affecting 70% of individuals who are Asian, Indian, or have darker skin. Cold ablative fiber laser technology is leading the industry, delivering safe and effective solutions for all skin tones with its ability to minimize PIH risk significantly.
In Conclusion
As technology rapidly advances in the aesthetic space with new and innovative devices, equipment, clinical approaches and cosmetic procedures, physicians and businesses must keep up with the booming demand for fresh and disruptive aesthetic solutions. Keeping an eye on new devices is crucial for practices to meet client expectations and build long-lasting and loyal client relationships. As the industry continues to look for new ways to achieve efficacious cosmetic outcomes and aesthetic treatments, become less taboo, increased consumer interest in innovative solutions to achieve younger-looking skin continues to surge. The advancement of aesthetic devices such as cold ablative lasers that provide a variety of treatment options tailored to a consumer’s personalized needs, lifestyles, and skin types is just scratching the surface of what is to come in the industry. The future is bright for innovative technology in the aesthetic skincare space. As the market grows and evolves, so will the options and solutions available to providers and the needs and desires of their patients.
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Shlomo Assa’s Bio:
Shlomo is one of the leading and most experienced laser experts in the world, with more than 30 years of business development and entrepreneurial expertise in the healthcare and industrial sectors. He is currently the Chairman, Co-Founder, President, and Chief Technology Officer of Acclaro Medical and UltraClear Laser. He served as the Chief Technology Officer in Syneron-Candela and helped triple the company’s revenue in four years by driving innovations and developing effective clinical marketing. Shlomo is very experienced at aligning the latest technologies with market demand to transform companies by successfully launching innovative products across culturally diverse environments in the U.S., Europe, and APAC.
