Akash Anand is a business enthusiast, a passionate Branding and Growth Marketing Consultant and CEO of his growth hacking agency ‘SocialEbox’ & academy ‘Askakashanand’. Before putting a glance at his views, suggestions and ideas let’s get an introduction of him with a trail of his short backstory that how it all began.
Akash Anand describes his behind the journey story as “I earned my first income at the age of 19 through a commission-based business and it was INR 150 but felt like the most valuable money I have ever had. I worked on grooming my personality, work capacity and started learning new high paying skills.
Finally, I chose to get some experience and did my first job at the age of 21. I have a business mindset therefore once I earned enough money for survival, I quit the job and focussed myself to begin a journey in the business world from scratch.”
Now let’s talk about the practices in personal branding and various ways of making high ticket clients land in your business.
Here Akash Anand is sharing a few tips that will help you get high ticket clients for your business.
Here psychographic profile means interests, pain and desire of an individual or group.
On the other side, demographic profile means the study of income, location, age group and flow of demands in a region/community/state. This all together creates ICP.
It will help you to know about the gaps between your marketing or business strategy.
This is a fact that “things will be sold, when they are bold.” Here, it simply means your website, brochure, videos, pictures etc. must look classy and unique. It will help you stand in a market crowd for a long time. Invest in creating high-quality content so that everyone just gets mesmerized the way you are conveying things.
7. Develop a CEO Presence: If you are a man of business then you must have confidence, exceptionally good communication skill, strong negotiation quality. This whole trait will help you in developing a CEO presence. This is a practical and widely known fact that high-end clients are attracted to fellow leaders and entrepreneurs who confidently carry the aura of CEO presence.
When you have the CEO kind of personality and vibe, you will be able to exude different energy. High-paying clients, and customers in general, will notice what your body language and words are putting out.
The high-end clients especially want to do business with successful entrepreneurs, so remember this “Don’t fake it, until you make it” and go ahead to learn and imbibe this skill of developing leadership/CEO presence.
This is a known fact that every entrepreneur’s goal is to land those high-ticket, lucrative clients in his/her business. And definitely, it should be, because if you can get 10x the money out of each client or annual contract of a premium amount of money, you can focus on doing your work, spend quality time with your family and friends rather than spending the majority of your time hustling for new leads.
