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How to Turn Your Idea into a Business

The co-founder of a healthy cereal company talks about getting started in the food space.

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Gabi Lewis is the co-founder of Magic Spoon, a direct-to-consumer company that sells high-protein, low-sugar, keto-friendly and gluten-free . In this from an episode of “The Startup Story” podcast, Lewis talks about starting a business, particularly what and services to pursue and how to move your forward. His tips:

  1. Pick an that’s not too sexy — look for something that has a huge market but that others have overlooked
  2. your product to give to people to try
  3. Focus on your product’s strength and benefits, as you’ll have to make trade-offs

Related: Take Your Product Idea From Concept to Reality

By Entrepreneur Source Link

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